Thursday, September 29, 2022

OraCare Joins Forces with TruBlu Direct in Support of Private Practice Dentistry

 Award-winning OraCare Health Rinse is Now Available through the TruBlu Member-Only Dental Market Place

OraCare, provider of the award-winning OraCare Health Rinse, is pleased to announce a new partnership with TruBlu Direct. Effective immediately TruBlu Direct member dental practices can now purchase OraCare products through the TruBlu Direct online marketplace. 

“Our company is perfectly aligned with TruBlu Direct’s mission to preserve independent dentistry and private care,” said OraCare CEO, Dr. Robert Martino. In addition, to his role at OraCare, Dr. Martino owns and operates seven dental practices in West Virginia. “Offering OraCare products through TruBlu is a natural fit for us, as the TruBlu Direct platform helps its member practices stay cost competitive.”

OraCare Health Rinse uses an activated chlorine dioxide formulation, which destroys oral biofilm and pathogens, while eliminating the well-known issues associated with chlorhexidine rinses. It is the only rinse sold exclusively to dental professionals, supporting both an elevated standard of patient care, and practice revenue growth. The product has received numerous accolades and endorsements from the dental community, including being selected as a Cellerant Best of Class Hygiene award-winning product in 2021 and 2022.

The TruBlu Direct marketplace provides the benefits of purchasing at scale, otherwise only available to DSO’s, to its independent member practices. Trublu Direct is just one offering from TruBlu Dental Management which also provides best-in-class services, solutions, and support in areas such as software systems, patient membership programs, and practice coaching.

“As an independent practice owner, I understand how challenging it is to remain competitive in today’s environment,” said Dr. Robert Martino. “We are very excited to provide OraCare through TruBlu Direct as a way of helping practices stay on the leading edge of both patient care and operating excellence.”

OraCare is available immediately through the TruBlu Direct portal which can be found at

About OraCare

OraCare products are dedicated to raising the standard of care in dentistry through the development, production, and delivery of revolutionary products. Our unique partnership with the dental community is built upon the promise that you can only find our products in the dental office setting. Each product in our line is backed by real science and centered around the ingredient activated chlorine dioxide. Our company was founded for dental professionals by dental professionals, so we understand the doctor-patient dynamic. All of our products reflect our commitment to creating better health for our patients and to advancing the dental profession through our providers.

About TruBlu Direct

TruBlu Dental Management, Inc.( is building the largest platform of technology-oriented independent dentists in the U.S. to preserve independent dentistry and private care. By providing best-in-class services, solutions, and support, TruBlu Direct is leveling the playing field for independent dentists and unlocking profitable practice growth. One of TruBlu Dental Management’s most attractive offerings is TruBlu Direct, LLC ( TruBlu Direct is a member-only marketplace where independent dental practice owners pay a monthly fee to gain access to benefits and services tailored for their practice at the most competitive rates and premier service available. Many members subscribing to TruBlu Direct experience annual savings in excess of $40,000 with dentistry’s leading providers.

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