Wednesday, March 31, 2021

iTero Element 5D Evaluation is Beginning!


Somewhere about the year 2010 or so, I decided to explore the concept of digital impressions.  I had been involved with CEREC for several years by that time, but they still hadn't created the ability to send cases to a lab... yet.  And that was what I really wanted.  I wanted the speed and the efficiency of digital impressions, but I still wanted to include the lab in some of my cases.

I explored my options and settled on the then very young iTero system.  Since then, I've been through iTero upgrades, worked on beta testing, and grown my practice.  Now we are going to be doing a full on Complete Test Drive of the newest iTero unit the iTero Element 5D.  I just received word that the unit is on  its way and should arrive today!  I'll be reporting back here on a regular basis, but I'll also be sending photos our from my Twitter, Instagram, and Facebook accounts.  You can find me on Twitter and Instagram be searching jflucke and obviously you can search me on Facebook.

I'm really excited about seeing what the new iTero can do so I'll be making frequent social media posts.

Here is how the company describes its new system:

  • One imaging system does it all.
  • 3D digital impressions. Crisp intraoral scanning. Treatment simulation. And more – without harmful radiation1.
  • Advanced technology to scan internal tooth structure.
  • The first 3D intraoral scanner with Near-Infrared Imaging (NIRI) technology to aid your diagnostic workflow. Aids in detection and monitoring of interproximal caries above the gingiva in real time.
  • Get patients excited about their new smiles could look like.
  • The Invisalign® Outcome Simulator keeps patients engaged and treatments on track1.
  • Show your patients how their treatment is progressing with iTero TimeLapse technology.
  • When patients can see their changes over time, they’re more likely to stay engaged and take better care of their oral health. Which helps you to keep an eye on treatment progress, for better outcomes.
  • Work more efficiently with your lab.
  • Send restorative STL files directly to your lab or export them from your iTero cloud account.

Thursday, March 25, 2021

The Path to Success is Paved with the Stones of Failure


A bit of a philosophical post today.  I've been listening to some podcasts lately that have dealt with overcoming obstacles and I find it interesting how much it seems that many people *trying* to achieve success become despondent when it doesn't show up quickly.

In today's world, especially with the proliferation of social media, success seems to be something achievable with a minimum of effort, yet nothing could be further from the truth.  In my career I'm asked all of the time by doctors and hygienists "how can I became a speaker/lecturer/author/consultant?"  My honest answer to that type of question is to become whatever it is you want to be, before you are considered one.

In my case, I started out with technology.  I was lucky enough to start practicing with computer usage about the time that Windows 95 was coming to market and that brought the Internet to the forefront.  My fascination with hardware hard started in the late 80s and it had led with a desire to figure out how computers worked.  I ended up investing in a lot of hardware just so I could take it apart and figure out how it managed to do what it did.  I would see patients until 5:00 pm and then spend the next 4 or 5 hours taking things apart, reassembling, and reading every tech publication I could get my hands on.  I became crazy proficient at all of these things.

Then I began hacking them.  I figured out ways to force hardware to do things it wasn't built to do.  I wasn't so much of a software hacker, writing code, as I was a hardware hacker.  Given enough tinkering time, I could replace wire and circuit boards until the device bent to my will.  My best software exploit was teaching myself HTML and coding webpages back when they were rare and having a photo on a page was a significant programming achievement.

On top of all of the hardware work, I ordered a series of floppy disks that contained all types of Internet connection software.  Back then I had to separately install apps for FTP, Gopher, news server protocols, and other things.  Then I began exploring systems that were connected to the Internet... searching for systems that would respond to my queries sort of like Matthew Broderick in War Games.

In 1998 the ADA could see the writing on the wall and created a "Technology Day" as part of the ADA Annual Meeting (now Smile-con).  A friend of mine knew some people on the planning committee for that meeting and he recommended me to them.  One of my first lectures was to an audience at the ADA Meeting.

BUT... by the time I was lecturing at the ADA  Meeting I had spent thousands of hours tearing into hardware.  I had built my own network out of parts.  Oh... and I had FAILED sometimes spectacularly in my adventures.  I had blown circuit breakers, fried expensive electronic items, and shocked myself on exposed wires more times than I could remember.  I had also spent tons of money on pieces of hardware that I took out of the box and promptly destroyed... sometimes by accident and sometimes just because I could.

The great thing about the failures was that every time I failed, I learned.  I got better at what I was doing and when I coached others I could do so from the perspective of one who had flamed out many times and knew just how to handle certain situations because I had already been there myself.

Throughout my career I have embraced failure.  Simply put, failure means you are one step closer to success.  When something fails I ask myself "why?"  I frequently use it as a motivator.  I figure that if others are having success with something, then what is wrong with me?

The only time failure is bad is when it cannot propel you forward in problem solving.

Success often looks like hard work and the reason for that is because, simply put, it IS.

After my technology learning, I turned by eyes toward clinical practice and attacked it with the same fervor that I had applied to tech.  Fortunately that trail had been blazed by geniuses that I could stand on the shoulders of.  I didn't need to invent or create, however I *could* still hack!  So my clinical career has been built on taking the principles discovered by others and hacking them for new materials, new methods, and new technologies.  There have been failures there too, though I haven't electrocuted myself doing dentistry.

The lesson here is that failure is the fuel that ignites and sustains innovation.  Embrace failure but do not settle for it.  Failure is a compass that points to success.

onDiem Offers New Benefit of Paid Time Off (PTF)


New onDiem Paid Time Off Benefit Another “Game Changer” for 

Temporary Dental Professionals

There are a lot of benefits to be gained from a career in dentistry, though for many dental team members, paid time off (PTO) is not one of them.

onDiem, a national dental staffing company who provides temporary, permanent, and flexible staffing options, now offers PTO—in addition to a comprehensive benefits package—to dental professionals who work through their platform. This “no strings attached” benefit has no cap, begins accruing immediately, and can be used at the professional’s discretion.

“Benefits like access to affordable healthcare and paid time off are a basic necessity for professionals and their families,” said Joe Fogg, onDiem’s CEO and Founder. “COVID-19 has only made that more apparent over the past year, as exhausted professionals are managing increased stress and risks in the workplace, and simultaneously balancing new personal challenges brought on by school closures, sick family members, or their own health concerns. They deserve the chance to rest and recharge, or to take care of their families, without having to worry about taking a financial hit.”

Being a leader in employee wellness in dentistry is not new for onDiem. In 2019, unlike other mainstream dental staffing companies at the time, onDiem made a dramatic shift to a W2 employee model. In addition to launching PTO, onDiem is also releasing a new feature that allows dental practices to directly connect with and request a specific dental professional. 

“As a 16-year veteran in the dental industry, I’ve had the privilege of working in countless dental practices across the country,” explains Melissa Turner, dental hygienist, KOL, and advisor to onDiem. “My experience has been that employee wellness is lacking in dentistry—with things like paid time off and health and wellness benefits generally difficult to find for members of the dental team. onDiem immediately recognized this, innovated, and is now at the forefront of making dentistry a better experience for not just the dental patient but for the dental professional as well.”

To learn more about onDiem and the benefits offered to onDiem professionals, or to create a free account, visit 

About onDiem

Headquartered in Portland, Oregon, onDiem's staffing platform connects dental practices with dentists, hygienists, dental assistants and front office personnel for flexible staffing opportunities.  With a free account, practices may create temporary shift posts and communicate with candidates.  Professionals may create a robust profile and resume, while searching and applying for temporary and permanent jobs in their area.  As employees, not contractors, onDiem professionals enjoy healthcare benefits, employer-paid taxes, and insurance coverage, along with the ability to set their own work schedule and hourly rates. onDiem eliminates the burden of staffing compliance, so practices can focus on maximizing production and revenue. onDiem’s platform serves over 34,000 dental professionals and over 14,000 dental practices nationwide.

Wednesday, March 24, 2021

Dental Intelligence has Acquired Modento


The acquisition supports continued expansion of Dental Intelligence's software platform and customer base

 Dental Intelligence (DI), a leading dentistry analytics and workflow automation platform, today announced the acquisition of Modento, a comprehensive solution for innovative patient communications and management. The transaction will expand Dental Intelligence's product suite and position the company for continued growth. 

Modento handles all administrative interaction with patients before, during, and after their appointments, thereby providing a completely automated and touchless patient communication and management experience.  Specific features include Two-Way Communication, Reminders & Confirmations, Recalls, Digital Forms and Consents, Virtual Check-In, Voicemail Drops, Treatment & Payment Plans, and Team Chat.

Modento's technology will further enhance the powerful insights available through the Dental Intelligence analytics solution. With it, Dental Intelligence will drive forward with one purpose in mind – to help practices grow, ensuring that no patient or practice growth opportunity slips through the cracks.

"We are thrilled with this acquisition and I couldn't be more excited about what this means, both for our customers and for this incredible industry," said Weston Lunsford, CEO of Dental Intelligence. "Our analytics and online scheduling technologies combined with Modento's patient engagement and communications will help practices provide more and better dentistry to their patients, especially to those who need it the most."

The dental industry is changing rapidly, largely thanks to the consolidation of practices into groups and DSO's. According to Mr. Lunsford, Dental Intelligence's analytics and AI platform was built to identify and address the challenges and needs specific to these groups while also providing the same benefits to single practices across the country.

"With this acquisition, we believe that our cloud-based tech and unparalleled user experience will ensure that each of our customers' locations are managed consistently and efficiently while maintaining the highest level of compliance," Mr. Lunsford continued. "That, in turn, will drive increased production and EBITDA. It's the final piece of the software puzzle for any practice or DSO."

Karol Jasik, CEO of Modento, and the entire team will be joining DI to help execute on the commitment to help dental practices grow. "We are beyond excited to join forces with the DI team as they embody the values that Modento holds dear," said Karol. "These shared values – technological innovation, stellar customer service, and the best possible user experience – have helped our company get where we are today. Combining forces with DI accelerates our trajectory to deliver the intelligent, intuitive, and robust software product that the dental industry has been waiting for."

This is the second acquisition for Dental Intelligence within the last 18 months, with LocalMed Online Scheduling having been acquired in August of 2019. The transaction is supported by Dental Intelligence's shareholders - PSG, a leading growth equity firm partnering with middle-market software and technology-enabled service companies, Blue Star Innovation Partners, a growth equity investment firm, and K1 Investment Management, a leading investment firm focusing on high-growth enterprise software companies.

Financial terms were not disclosed.

Tuesday, March 23, 2021

From the President of the American Dental Association - Towards a Peaceful and Just Society


On Tuesday night, eight people were killed and one was critically wounded during a shooting rampage in the Atlanta area. Six of the women lost in the attack were of Asian descent. This tragedy comes just as a new study finds this: The number of violent acts committed against Asian Americans has increased more than 150 percent in major U.S. cities since March 2020.

Tuesday’s violence is among many incidents that we have witnessed emerge in recent years from a national climate of increasing intolerance.

This is unacceptable, and we must do better.

I stand with the Asian American and Pacific Islander communities at this difficult moment. I stand with everyone for whom this week’s events evoke a familiar anguish.

Those of us in health care have to care deeply about how social injustice affects our daily lives, practices, and profession. We live in a diverse population. Our patients encompass diverse groups. Our profession is becoming increasingly more diverse. It is our obligation to recognize and confront actions that harm the fabric of our society.

The American Dental Association counts integrity, diversity, and inclusion among its core values. As its president, I remind everyone that we are trusted health care professionals who should first strive to be compassionate citizens and good neighbors. That we should treat all people with decency and respect. That we should denounce every act of violence and incivility that sows division in our nation.

All of us are accountable for creating a peaceful and just society. Let’s work together and not against each other.

Monday, March 22, 2021

Dr. Deborah Birx Appointed Chief Medical and Scientific Advisor for ActivePure Technologies


Last week, I made a post about a company entering the dental space that is working on air purification.  That company, ActivePure Technologies, has made a major splash in its market presence by bringing on board a new face that hardly even needs an introduction.

If you have been paying attention, even remotely, about the SARS-CoV-2 situation and the global pandemic that it has unleashed with the affliction Covid-19, you know the name Dr. Deborah Birx.  During the Trump Administration she was the head of the White House Corona Virus Task Force.  If you watched any of the press conferences that were held in the White House Press Room, you saw Dr. Birx.

She has massive experience in public health, working both in the AIDS epidemic as well as also being highly involved in the effort to combat Ebola.  She has an incredible reputation in battling diseases... and has been doing so, more or less, for her entire career.

When she left the White House she had her choice of places where her expertise could be put to even more good causes.  That's why I was excited to see that she has made the decision to join ActivePure Technologies.  I feel that someone with her reputation brings even more credibility to the science of the company's technology.

Here what the company has to say:

Former White House Coronavirus Coordinator Deborah Birx, MD, a physician and scientific researcher will join Dallas-based ActivePure Technologies as chief medical and scientific advisor, the company’s CEO, Joseph Urso, announced. ActivePure is a global provider of air and surface products designed to destroy the COVID-19 virus and other pathogens in the air and on surfaces, using a unique, patented technology.

“I am pleased to be joining ActivePure Technologies, a company that provides a critical layer of protection against this virus and other pathogens,” says Birx. “My work for ActivePure is a logical extension of my 40-year career in science and public service. ActivePure is a company rooted in science, and I will be doing my best to continue to save lives and ensure Americans are safe at school, with their families, at work and in recreation.”

“As a globally recognized health care expert, we are fortunate to have Dr. Birx join our team,” Urso says of one of the highest-ranking infectious disease experts in the world. “We are at a pivotal moment with COVID-19. Americans want to get back to work, back to school and back to normal, but we also want to be safe.”

In December, the University of Texas Medical Branch confirmed that the ActivePure Technology inside 2 of the company’s devices destroys over 99.9% of airborne COVID-19 viruses within 3 minutes. In September, the Aerus Hydroxyl Blaster with ActivePure Technology demonstrated in an FDA-compliant laboratory MRI Global, destroys 93% of COVID-19 viruses on surfaces in 3 hours and over 99.9% in 7 hours.

As America begins to scale back their statewide safety mandates, many companies, schools, restaurants, and places of worship are continuing to enforce protocols from the U.S. Centers for Disease Control and Prevention. They include reducing capacity and requiring face masks for the safety and comfort of all.

Americans want to return to their normal lives and routines, but the best way to ensure peace of mind is to do so with added layers of protection such as ActivePure Technology. The company is backed by science and its technology is said to be the fastest-acting, most powerful surface and air disinfecting purifier available that is safe for use in occupied spaces. It is the only technology that works immediately, in real-time. The brand, whose roots first began with NASA, has more than 100 devices that contain ActivePure, including portable, installed, and hand-held units. The portable units allow customers to operate ActivePure within minutes by simply plugging the device into a wall socket.

In 2020, the ActivePure Medical Guardian was registered and cleared as an FDA Class II Medical Device. Currently, the Cleveland Clinic is conducting a 2-year clinical trial to study the impact of ActivePure on reducing surgical site infections.

Birx, a retired Army physician who rose to the rank of colonel, has served 3 presidents: George W. Bush, Barack Obama, and Donald Trump. As U.S. Global AIDS Coordinator for 7 years, she headed the President’s Emergency Plan for AIDS Relief, the largest global health program launched by a single nation in history. She has published over 220 manuscripts in peer-reviewed journals and authored nearly a dozen chapters in scientific publications.

Birx also joined the George W. Bush Institute in Dallas as a fellow in global health.

To learn more about the ActivePure Technology, its uses and scientific studies, please visit:

Thursday, March 18, 2021

Hacker Forum Breached by Unknown Party...


Here is an interesting story from the darkest part of the Internet.  As we all know, cybercrime is a huge problem as well as a huge money maker for the criminals who are part of it.  Much of the cybercrime experienced world wide comes from Russian hackers and residents of other former parts of the Soviet Republic.

The interesting part of some of this is that these people are pretty well organized and even share details with each other and offer advice on private web forums.  These forums offer all kinds of evil software and apps for sale in addition to giving the criminals a place to discuss trade secrets.

Recently I came across a post from the security company Flashpoint that tells an interesting story.  It seems that a private web forum (it requires permission to access) was hacked and the data stolen.  This is interesting as it is something you'd expect to hear about due to a cyber crime against a legitimate business or government entity.  No one knows who managed to pull this off.  There are theories aplenty bouncing around, but no one knows for sure.

The other interesting thing is this is the second of these events just in 2021.  Another similar forum was hacked in January.

Head over to Flashpoint to read the entire story.  If you have any interest in cyber crime type stuff, you'll love it.  

Wednesday, March 17, 2021

NASA-Based ActivePure Technology® Rapidly Eliminates 99.9% of Airborne SARS-CoV-2 Virus in FDA-Compliant Military Lab Tests


Here is a device that we've just implemented into the practice.  In the last year we have seen infection control turned inside out as those of us in healthcare have tried to figure out new and effective ways to reduce aerosols and airborne viral particles in general.

To help clean the air in our clinic, we've installed the Vollara Air & SurfacePRO+ from ActivePure Technologies.  I like the fact that rather than having to pull the pollutants (including viruses) through a filter of some type (and that includes UV or NIR), the device creates particles that circulate in the air that react with things you want to be rid of.

Here is some info from the company...

ActivePure Technologies, LLC, announced that its air purifying technology inactivated over 99.9% of highly concentrated airborne SARS-CoV-2 virus in an enclosed setting in just 3 minutes, below detectable levels. Testing of the ActivePure Technology® was conducted by one of the world’s top biosafety testing facilities, the University of Texas Medical Branch (UTMB), which primarily tests for the U.S. military and the Centers for Disease Control (CDC).

“These results demonstrate the effectiveness of the technology in a laboratory setting,” said Dr. William S. Lawrence, PhD, director of the Aerobiology Services Division at UTMB’s Galveston National Laboratory.

ActivePure Technologies foresees widespread use of the technology to reduce the amount of SARS-CoV- 2 virus present in the air and on hard surfaces in commercial, residential, and medical settings. ActivePure Technology has been on the retail market as an air purifier for more than 10 years. It is installed as part of HVAC systems or as the core technology inside the company’s portable air purification units. ActivePure Technologies currently sells about 500,000 ActivePure units annually across all brands and product lines but is seeing an enormous increase in demand from its distributors due to the pandemic.

so we can reclaim the spaces – the gyms, restaurants, diners, theaters, beauty salons and barber shops – that are near and dear to our hearts

“ActivePure surrounds a person with protective virus-inactivating air,” Urso added, “which is especially important in a medical setting. I think of it as a form of Personal Protective Equipment (PPE).”

The Cleveland Clinic is conducting a 2-year study with ActivePure units in its operating rooms to see if the technology can reduce surgical site infections. Daniel Sessler, M.D., chair of outcomes research, said, “The Cleveland Clinic continuously adapts practices to ensure we are providing the safest care for our patients.”

“In this deadly pandemic,” Urso added, “people must have air they can trust.”

The UTMB research was conducted in late November 2020 in a Bio Safety Level (BSL)-3 and -4 laboratory, which studies the world’s most deadly pathogens.1. Currently, nearly all BSL-4 analysis is dedicated to Centers for Disease Control and Prevention (CDC) and military testing. According to the CDC, BSL-4 facilities “are used to study agents that pose a high risk of life-threatening disease.”2

The tests were done in triplicate, according to FDA guidelines and protocols. Live SARS-Cov-2 virus was sprayed into a test chamber at extremely high concentrations (7+ logs, or over 10 million particles per milliliter).


Within 3 minutes, ActivePure Technology-based Aerus® Pure & Clean and Vollara® Air & Surface Pro units, calibrated to their lowest setting of only 29 cubic feet per minute of air movement, reduced the concentration of the virus to no more than 1.6 logs, a reduction of 99.96%.

The lab was able only to measure down to 1.6 logs, so the actual results may have resulted in a 99.99% or greater reduction. 3. The units only used the ActivePure Technology; all other purification technologies in the units were disabled or removed.

Andy Eide, Vice President of Engineering of ActivePure® stated, “We believe the best defense is a good offense. Going out on the attack and proactively neutralizing SARS-CoV-2 viruses is a highly effective way to minimize the amount of virus that reaches your mask or lands on surfaces you may touch.” He added, “We manufacture nearly 100 different products with ActivePure, addressing concerns in every imaginable environment from homes to offices, hotel rooms, elevators, and even cars.”

Tuesday, March 16, 2021

Building a Safe and Efficient Practice: Protecting patients and profitability


Here's another reminder about the big event that is happening this week!  Don't miss out!

Building a Safe and Efficient Practice: Protecting patients and profitability

We invite you to join Dental Products Report® for an exclusive virtual event on infection control that will take clinicians through the best practices in creating a safe and efficient practice.

You won’t want to miss this full-day opportunity on Friday, March 19, 2021!

Explore and learn from industry experts for this full-day virtual event! Earn up to 6 continuing education (CE) credits during this 7-hour event.

Register today to get the latest updates on the Dental Products Report Building a Safe and Efficient Practice!


Monday, March 15, 2021

Kulzer introduces Ivory® ReLeaf™ Minis hands-free suction solution


Kulzer today announced the launch of Ivory ReLeaf Minis, which can be used with its top-selling and award-winning Ivory ReLeaf hands-free suction system when treating pediatric patients and adult patients with small arches. The system delivers safety and comfort to patients while enhancing efficiency and ergonomics for dental practices. 

Ivory ReLeaf is an innovative, hands-free HVE suction solution that assists with evacuation, retraction and maintaining a dry field during various hygiene and dental procedures, including restorative procedures, endodontics, periodontics, orthodontics, ultrasonic scaling, sealants, root planning and whitening. The Ivory ReLeaf system consists of an HVE hose with a quick disconnect adaptor on one end for convenient connection to the practice’s existing dental vacuum system, and a u-shaped connector on the other end into which a single-use “Leaf” is inserted. The Leaf – which is BPA-free and latex-free and designed to be soft for patient comfort – is placed into the oral cavity and positioned between the teeth and cheek. The Leaf maintains highly effective suction and a dry field while allowing the practitioner to comfortably work in all four quadrants with a full view of the oral cavity. Importantly, the Leaf’s 280 degrees of suction means that its location never has to be changed by the practitioner.

 The ReLeaf Mini Leaf, which is approximately 25 percent smaller than the conventional Leaf but fits the ReLeaf system’s same u-shaped connector, is designed to work comfortably with pediatric patients, elderly patients, patients with TMJ, special needs patients, and other patients with small arches. ReLeaf Mini refills come in 100-count packages featuring an assortment of green, magenta and light blue colors.

 The hands-free design and exceptional ergonomics of the Ivory ReLeaf system can save practices up to 15 minutes of time per patient. Moreover, patients appreciate not only its superior comfort, but the fact that it minimizes backflow risk and aerosol risk while making it much easier to communicate.

 “The Ivory ReLeaf system has enjoyed great popularity since its 2018 introduction due to the enhanced safety and comfort it offers patients, and the exceptional efficiency and ergonomics it offers clinicians,“ said Obioma Clifford, Kulzer’s Senior Product Manager for the Ivory ReLeaf line. “With our ReLeaf Minis launch, we are pleased to now be able to extend these important benefits to patients of all ages with small arches, and to the practitioners who treat them.” 

For more information about Kulzer and its other award-winning products and services, please visit

Thursday, March 11, 2021

Building a Safe and Efficient Practice: Protecting patients and profitability


Looking for some interesting education now that things are warming up outside?

One of the great things I love about my work at Dental Products Report and the great people on the team is that we're devoted to making the profession better.  Whether that is through new materials, new techniques, or new ideas, we have a singular focus of providing patients with better outcomes than ever before.  That is why I *LOVE* my work with DPR!!!

So... along those lines I'd like to make you all aware of a great opportunity that is coming up on the calendar.  On Friday March 19th, we'll be putting on an all day webinar about how to handle things in the world that has changed in the last 365 days.

We'll be covering things like:

  • Advanced Infection Control Technologies & Products
  • Applying the Concepts of Risk Management to Infection Control
  • Importance of Hand Hygiene in Infection Prevention
  • Controlling Airborne Pathogens in a Dental Setting
  • Protection from Bloodborne Pathogens - Requirements and Best Practices

Wednesday, March 10, 2021

More and Better Scams Featuring Social Engineering - Coming Soon to a Computer Near You


The scams just keep coming, and the social engineering part of some of them are pretty amazing.

At the heart of getting you to do something you normally would NOT do, scammers frequently want to catch you off guard.  They can do this in a number of ways, but one of the most reliable is what I've heard called "The Impending Doom Scam".  This is where they threaten you with something bad if you don't react immediately.  This catches you at a moment where everything seems find and then... bam!  They hit you with a horrible potential outcome... such as impersonating the power company and telling you they are shutting you off in 6 hours *unless* you pay immediately.  Things like that can create such a panic in the victim that they turn over credit card info or direct withdrawal bank info without even considering how dangerous that could be.

I had an interesting one lately and I wanted to share it.  We received an email through the office website that claimed to be from a professional photographer.  This person claimed we were using their copyrighted photos on our website.  The panic button was the fact that this person was threatening copyright infringement lawsuit.  They did NOT ask for money, which was the IMO clever part of the scam  Instead they included a link to website that showed the photos in question as the property of the photographer.

If an unsuspecting victim was surprised by this, chances are most likely they would click on the link to see what photos this person was talking about.  However, clicking on the link takes the victim to a website where, in the background, a file is downloaded and executed on the victim's computer which then allows the scammers to control the victim's computer, steal passwords, banking info, etc without the victim even being aware of it.

It's a clever scam and one that many people will probably fall for.  Whether this is something being perpetrated against dental offices or everyone, I don't know.  However I felt the need to make others aware of it.

Tuesday, March 9, 2021

Omnicore from Henry Schein One


With yesterday's discussion of the the Hafnium hack network security is sort of the topic of the week it seems.  

With that little piece of info in mind, let's take a look at a very nifty product from Henry Schein One... it's called Omnicore.

As I've said many times, the specialty of network security is something best left to professionals.  back in the early days of the Internet, I did a fair piece of my own coding... and I was self taught.  Back then coding wasn't that difficult.  Now anything like that, I leave to people with college degrees in the subject.

Of course things have gotten so specialized these days that you have professionals that are experts in servers, networks, firewall, etc.  Often times it takes an entire IT team to put things together properly, and in dentistry, who has the time to find and vet that many professionals?  That is why Henry Schein One created the box above called the *Omnicore*.  Basically it is an entire IT solution in an 'all-in-one' turnkey box.  Here is what the folks at Schein have to say about it.

A malware attack could be devastating to your practice. Are you prepared?

Did you know that over 31 million patient records were breached from healthcare organizations in the first half of 2019? When it comes to cyberattacks, healthcare remains a favorite target of hackers.

As a dentist, you need to be careful with your protected health information (PHI), because a malware attack, and ransomware in particular, could be financially devastating to your practice (not to mention the permanent damage it can do to your practice’s reputation).  You need to ensure that you have the network technology and support necessary to protect your practice.

To meet this need, TechCentral by Henry Schein One created Omnicore, a comprehensive network security solution for the dental market. Omnicore is an all-in-one dental network in a box that gives dentists multilayered protection for their data. It includes a virtualized server, business-grade firewall and wireless access point, anti-virus software, data backup both locally and in the cloud, and the remote monitoring and management you need to help prevent the loss of patient data.

Sophisticated attacks require sophisticated network security solutions. Request a complimentary IT network assessment today to gain a better understanding of your current IT setup and to learn more about how solutions like Omnicore protect your practice and your data.

Monday, March 8, 2021

Hafnium and the Potential Problems on Microsoft Exchange Servers


For years we have referred to most of the Internet as The World Wide Web, which in a way was true even in the early days of the online world.  However, never has that term been more relevant than it is today.  I say that mainly because not only can we easily access computers located anywhere around the globe, but because we are more dependent on machines located in remote sites than ever before.

Think about that for a second... I'll wait.  Do you use Gmail or some other web based email program?  If so, you have NO idea where your data is being stored.  In fact, due to backups, your data is probably in a number of different computers in a number of different data centers all over the planet.  Do you use any outside third party service for patient communication or even do you use a web based practice management platform?  In those cases,  it's the same situation.

Now I'm way to much of a technophile to see any of this as a bad thing.  Matter of fact I love the speed and efficiency all of this interconnectedness provides.  However every upside has its downside and so it is with our high-speed interconnected lives.  Part of the price we pay is the constant battle to keep data secure.  Of course, this isn't a battle that we fight as individuals.  Just like electricity and fresh water, we don't make our own.  We are dependent on others who are experts in their field to provide us with what we need... in this case security.  And that brings us to the root of today's post.  

My grandfather used to always say, "Son, locks keep the honest people honest."  Which is really true.  If an honest person tries the door and it is locked, he leaves.  A dishonest person tries the door, finds it locked, and then throws a rock through the window and goes inside.  It's not that different with data security.  The interesting thing about data security is that we have all, everyone of us, become so desensitized to being the victims of data theft that when we get an alert from Capital One, we yawn and move on with our lives.

Yet sometimes there is a weakness found in a system that is pretty severe and the general public probably needs to know.  Personally and professionally I'm always impressed when a company comes forward and admits to a security flaw.  Even though these problems are expected, it's rare that a company admits to it, for some reason.  I think they view is as a sign of weakness... sort of like Master Lock admitting that their best selling model can be opened with a paper clip.  However, on the rare times that a company admits this, I say they deserve kudos.  It's a brave thing to do.

That's why I was impressed to see the Microsoft made an announcement about such a flaw last week when they revealed via a blog post that there is a serious security flaw in their Exchange Server software.  The post, which is attributed to Tom Burt - Corporate Vice President, Customer Security& Trust announces that the company has patched a vulnerability in the Exchange Server software that was being exploited by a nation state group of hackers.  The group is called Hafnium and is funded and sponsored by China.  It seems that this is the first time Microsoft has mentioned their existence and by doing so seems to be hoping to prevent the group from perpetrating more malicious attacks.

The post is a short, but very interesting read.  You can find it here...

I would advise that if you are using an outside vendor for things like email (we all are) or if you are running your practice management software from the cloud, that you contact your provider and make sure their system is patched.  Chances are their answer will be "yes" as Microsoft has done a great job of creating a great amount of public awareness over this vulnerability, but it never hurts to be sure.

Thursday, March 4, 2021

Exocad Wins Cellerant Best of Class Technology Award


As a member of the Cellerant team (I serve as one of the Chief Development Officers) I am fortunate to be a part of the panel that votes on the annual Best of Class awards.  We are constantly searching for and evaluating the best new and advanced products available.

One of our winners this year is Exocad.  The company provides incredible design software for almost anything a patient might need.  Even such things as implant supported bars or implant supported dentures in addition to crowns and bridges.  The software outputs the completed design files in a format that is compatible with open source mills which allows the doctor and team to create a totally digital workflow.

In my office we use Exocad to design our cases and then mill them using the Axsys 5x 400 mill.  It is an incredible digital solution!

Here is the press release from Exocad:

ChairsideCAD, available from exocad, is the choice of software for leading manufacturers of dental CAD/CAM systems, according to the company, and it has been selected as a Cellerant Best of Class Technology Award recipient in 2019 and 2020.

“We are entering a new era in dentistry — one that will change how we diagnose, treat and manage our patients and practices,” said Dr. Lou Shuman, CEO of Cellerant and founder of the Best of Class Technology Awards. “This was a breakthrough year in product and services technologies. The panel spent hundreds of hours in close discussion reviewing and analyzing the corporate landscape. Pay close attention to our winners as they are truly leading the way to provide you what is best in today’s contemporary practice.”

With exocad’s ChairsideCAD, clinicians have the freedom to choose the best hardware and software for same-day dentistry regardless of the product or system they prefer. This is a groundbreaking evolution, according to the company, since historically the industry has been limited to specific workflows and specific hardware/software working together and adhering to a more closed architecture.

Derived from exocad DentalCAD, a signature software solution within the dental laboratory marketplace for more than a decade, ChairsideCAD includes dentalshare, a powerful collaboration tool for clinicians and labs, according to the company.

“We are honored to receive this prestigious industry award from our clinical audience. With exocad ChairsideCAD, clinicians can access labs, design and production centers with freedom of choice,” said Larry Bodony, president of exocad America. “With this open and flexible workflow, clinicians can maximize their return on investment as well as valuable chair time.”

“Our goal is to help the doctor make the best decisions for their office, which, in the end, benefits the patients that we all serve,” said John Flucke, DDS, Best of Class panel member. “I’m honored to be able to help my peers with the decision-making process and helping them wade through the plethora of high-tech products that can change offices and lives for the better.”

Bodony said, “Having received the Best of Class Award from the Cellerant Company and recognition from their exclusive panel of experts is truly an honor.”

Wednesday, March 3, 2021

CoMax Composite Dispenser by AdDent


There are certain things in dentistry that we simply take for granted, and not always for the better.

One of those things, in my opinion, is the delivery of composite restoratives.  We want the best restorative materials that we can get our hands on, but we will tolerate a cheaply made flimsy plastic gun to deliver it.  Often, the end result is better if we can control the dispensing aspect of the process.

That's where the AdDent CoMax comes into play.  As you can see in the picture above, the CoMax is a smartly designed dispenser that fits the hand of any operator.  It is incredibly sturdy which makes extruding the material easy and predictable.  Even the most highly filled and viscous material can be easily extruded due to the strong design and incredible mechanical advantage the CoMax delivers.

Since the invention of composite in compules, we've had the problem of getting the compule into the barrel of the gun.  AdDent has eliminated that problem by creating a spring loaded barrel.  While holding the gun, the index and middle finger grab the "tab" on the barrel.  This tab pulls back allowing a compule to be quickly placed into the metal barrel.  Releasing the tab causes the spring to push the compule chamber closed which locks the compule into the barrel.  If you need to change compules during a procedure, simply pull the tab, the empty drops out, and place a fresh one into the chamber.

The surface is smooth, making it easy to clean and the plastic and metal construction holds up incredibly well during use.  I have used the CoMax for *years* and they look as good today as the day I took them out of the package.

If you would like to find out more, or if you would like to order, go to the AdDent website and take a look.

The CoMax is highly recommended.  This is a product that I use every day and I feel any doctor will benefit from having it in the office.

Tuesday, March 2, 2021

VOCO's Provicol QM Aesthetic Temporary Cement is Beginning Its Clinical Trial in My Office


I am a big fan of VOCO products.  As someone who constantly is looking to work 'outside the box', I love companies that do the same.  This time I'm excited to work with their new temporary cement.

VOCO's Provicol QM Aesthetic is a new translucent, zinc oxide, non-eugenol temporary cement with calcium hydroxide.  We have been really looking forward to getting our hands on it from the moment I heard about it.  Being able to provide good retention as well as aid in preventing sensitivity is something that every office needs.

According to VOCO, Provicol QM Aesthetic provides the following advantages:

  • Highly aesthetic, translucent appearance
  • Increased strength for more retention and secure adhesion
  • Optimum flowability for easy cementation
  • Pinpoint stability allows precise removal of excess material
  • Accurate fit due to very low film thickness
  • Eugenol-free: no inhibition of curing reaction of resin-based filling or luting materials
  • Free from colophony: low allergy potential
  • Contains calcium hydroxide and zinc oxide
  • Calcium hydroxide supports the formation of tertiary dentine und has bacteriostatic effect
  • Zinc oxide is known for its antibacterial effect
  • Radiopaque

We will begin using it immediately and I'll report back once we've got a few cases completed.

Monday, March 1, 2021

RevenueWell Completes Acquisition of PBHS


RevenueWell, the Chicago-based developer of Dental Patient Relationship Management and Communication software, today announced it has completed its acquisition of PBHS, the ADA Endorsed leader in digital marketing for dental and dental specialty practices. PBHS’s services include dental website design, practice branding, SEO, online advertising, video marketing and social media campaigns.

The investment furthers RevenueWell’s mission to deliver a unified, integrated practice-growth solution to simplify patient acquisition and retention for dental practices ranging from solo practices to enterprise-level group practices and Dental Service Organizations (DSOs).

“Our goal at RevenueWell always has been to simplify business complexity for dentists and staff so they can focus on delivering excellent patient care,” said Serge Longin, co-founder and CEO of RevenueWell. “The combination of RevenueWell’s award-winning patient relationship and communications software with PBHS’s high-performance digital marketing services means customers of both companies will have access to a truly unified practice growth solution providers need to acquire, retain and delight all patients while maximizing lifetime value for the practice,” Longin said.

RevenueWell and PBHS share deep dental roots. Since their founding, the companies have focused solely on the unique marketing and patient communication needs of U.S. dental practices. RevenueWell’s flagship product is its Marketing Platform, which integrates with most Dental Practice Management Software (PMS) systems to automate and simplify time-consuming marketing and communication tasks such as review collection, email campaigns, appointment reminders, welcome information and post-procedure instructions. The platform also provides performance insights into the impact and ROI of marketing and communication activity. Other offerings include automated text messaging, paperless forms, teledentistry tools, and integrated VOIP telephony solutions.

PBHS’s high impact marketing services for dental and specialty practices include custom website design, SEO, online advertising, social media marketing, video production, website chat reception, practice branding, demographic marketing, waiting room TV, patient education and informed consent services. The company also provides secured technology solutions including SecureMail and truForm™ e-forms, the leading specialty online forms solution. PBHS is exclusively endorsed by ADA Member Advantage, the American Association of Endodontists, and the American College of Prosthodontists along with 30 state associations.

“PBHS has long been the industry leader in patient acquisition,” said PBHS President Jay Levine. “Connecting these offerings to RevenueWell’s award-winning Patient Relationship Management Suite creates an unbeatable solution for dental practices to deliver seamless new-patient experiences, measure and optimize marketing ROI and maximize the lifetime value of every patient who comes through the door.”

“Running a dental practice is more complex today than it was just 10 years ago," Longin said. "Patients find providers in different ways, want to interact using different mediums, and stay loyal for different reasons than they used to. We believe in the power of a single, integrated platform to help practices harness and benefit from these changes and deliver amazing patient experiences. The successful integration of PBHS’ and RevenueWell's teams and products will further reduce the need to buy, implement and maintain multiple solutions for different parts of the patient journey. We're thrilled about the growth and cost savings this combination will create for our current and future customers."

The integrated PBHS and RevenueWell family serves a customer base of more than 13,000 U.S. dental practices. Longin said customers will see exciting new product offerings and high-value packages rolled out over the next few months as the two companies integrate operations. In the combined organization, Levine will run PBHS as RevenueWell Vice President and General Manager of PBHS.

About RevenueWell

Founded in 2010, RevenueWell is a leading provider of marketing and communication software specifically designed to meet the needs of dental practices. The RevenueWell Marketing Platform provides tools that help dental practices maximize their clinical schedule, increase case acceptance and keep their patient base engaged and loyal to the practice. RevenueWell’s solutions are HIPAA compliant and integrate with most Dental PMS solutions. RevenueWell has 170 employees and offices in Bannockburn and Chicago. RevenueWell’s innovation, ease of use and outstanding customer service have driven tremendous growth over the past two years and made the company the Leader in Patient Relationship Management based on customer feedback on the software review website, For more information visit and follow the company on LinkedIn, Twitter and Facebook.

About PBHS

PBHS was founded in the 1970s to provide accounting, payroll and other administrative services to dental practices. In the 1990s, the company became the first company to specialize in dental website design and internet marketing. Since then, PBHS has grown into a team of more than 90 developers, designers, strategists and visionaries who are passionate about providing dental and medical practices with advanced digital marketing solutions. PBHS has offices in Santa Rosa, Calif., and New York. PBHS is exclusively endorsed by ADA Member Advantage, the American Association of Endodontists, and the American College of Prosthodontists along with 30 state associations. Learn more at