Monday, March 1, 2021

RevenueWell Completes Acquisition of PBHS


RevenueWell, the Chicago-based developer of Dental Patient Relationship Management and Communication software, today announced it has completed its acquisition of PBHS, the ADA Endorsed leader in digital marketing for dental and dental specialty practices. PBHS’s services include dental website design, practice branding, SEO, online advertising, video marketing and social media campaigns.

The investment furthers RevenueWell’s mission to deliver a unified, integrated practice-growth solution to simplify patient acquisition and retention for dental practices ranging from solo practices to enterprise-level group practices and Dental Service Organizations (DSOs).

“Our goal at RevenueWell always has been to simplify business complexity for dentists and staff so they can focus on delivering excellent patient care,” said Serge Longin, co-founder and CEO of RevenueWell. “The combination of RevenueWell’s award-winning patient relationship and communications software with PBHS’s high-performance digital marketing services means customers of both companies will have access to a truly unified practice growth solution providers need to acquire, retain and delight all patients while maximizing lifetime value for the practice,” Longin said.

RevenueWell and PBHS share deep dental roots. Since their founding, the companies have focused solely on the unique marketing and patient communication needs of U.S. dental practices. RevenueWell’s flagship product is its Marketing Platform, which integrates with most Dental Practice Management Software (PMS) systems to automate and simplify time-consuming marketing and communication tasks such as review collection, email campaigns, appointment reminders, welcome information and post-procedure instructions. The platform also provides performance insights into the impact and ROI of marketing and communication activity. Other offerings include automated text messaging, paperless forms, teledentistry tools, and integrated VOIP telephony solutions.

PBHS’s high impact marketing services for dental and specialty practices include custom website design, SEO, online advertising, social media marketing, video production, website chat reception, practice branding, demographic marketing, waiting room TV, patient education and informed consent services. The company also provides secured technology solutions including SecureMail and truForm™ e-forms, the leading specialty online forms solution. PBHS is exclusively endorsed by ADA Member Advantage, the American Association of Endodontists, and the American College of Prosthodontists along with 30 state associations.

“PBHS has long been the industry leader in patient acquisition,” said PBHS President Jay Levine. “Connecting these offerings to RevenueWell’s award-winning Patient Relationship Management Suite creates an unbeatable solution for dental practices to deliver seamless new-patient experiences, measure and optimize marketing ROI and maximize the lifetime value of every patient who comes through the door.”

“Running a dental practice is more complex today than it was just 10 years ago," Longin said. "Patients find providers in different ways, want to interact using different mediums, and stay loyal for different reasons than they used to. We believe in the power of a single, integrated platform to help practices harness and benefit from these changes and deliver amazing patient experiences. The successful integration of PBHS’ and RevenueWell's teams and products will further reduce the need to buy, implement and maintain multiple solutions for different parts of the patient journey. We're thrilled about the growth and cost savings this combination will create for our current and future customers."

The integrated PBHS and RevenueWell family serves a customer base of more than 13,000 U.S. dental practices. Longin said customers will see exciting new product offerings and high-value packages rolled out over the next few months as the two companies integrate operations. In the combined organization, Levine will run PBHS as RevenueWell Vice President and General Manager of PBHS.

About RevenueWell

Founded in 2010, RevenueWell is a leading provider of marketing and communication software specifically designed to meet the needs of dental practices. The RevenueWell Marketing Platform provides tools that help dental practices maximize their clinical schedule, increase case acceptance and keep their patient base engaged and loyal to the practice. RevenueWell’s solutions are HIPAA compliant and integrate with most Dental PMS solutions. RevenueWell has 170 employees and offices in Bannockburn and Chicago. RevenueWell’s innovation, ease of use and outstanding customer service have driven tremendous growth over the past two years and made the company the Leader in Patient Relationship Management based on customer feedback on the software review website, For more information visit and follow the company on LinkedIn, Twitter and Facebook.

About PBHS

PBHS was founded in the 1970s to provide accounting, payroll and other administrative services to dental practices. In the 1990s, the company became the first company to specialize in dental website design and internet marketing. Since then, PBHS has grown into a team of more than 90 developers, designers, strategists and visionaries who are passionate about providing dental and medical practices with advanced digital marketing solutions. PBHS has offices in Santa Rosa, Calif., and New York. PBHS is exclusively endorsed by ADA Member Advantage, the American Association of Endodontists, and the American College of Prosthodontists along with 30 state associations. Learn more at

Tuesday, February 23, 2021

Videos Coming Soon!


A short post today, but hopefully an exciting one.  As we all know, the pandemic has changed a lot of things for us.  One of those things is frequently getting an opportunity to see and experience new products or techniques.

I miss lecturing and teaching, but I really do not miss airports.  However, we all still need a chance to experience and interact with things.

To help with that, I'm working on setting up a video studio to create videos that will help acquaint you with things I'm testing or working on/with.  For a while now, I've had a YouTube channel.  but up to this point it has mainly consisted of videos I've been in for DPR or company sponsored shoots.  There are the occasional drone videos as I fly my Phantom 4 Pro around.  However, in addition to those (which will continue), I'm also going to start posting some videos of products and things I think those in the profession will be interested in.

So start checking my channel on a regular basis... or you can subscribe as well, which I'd be honored by.

I'm not going to put publishing videos on a schedule because they take time to shoot, but hopefully you'll enjoy what I come up with.

As always, I'm grateful for those of you who read, watch, comment, and find what I do useful.

Monday, February 22, 2021

Cellerant Best of Class Technology Awards Now Open for 2021 Submissions



It's time again!  My gang at Cellerant Consulting is starting to put together nominations for the Annual Best of Class Awards.  We are always on the lookout for the newest, latest, and greatest products, techniques, and companies to honor.  If you've got what it takes (or know a company that does), submit your nomination below. 

Be a Part of the Cellerant Best of Class Awards

Cellerant Consulting group is pleased to open the submissions window for the 2021 Cellerant Best of Class Technology Awards. Companies are invited to self-nominate innovative products and services up until the March 31, 2021 deadline.

The Best of Class Technology Awards were launched in 2009 to provide an unbiased, non-profit assessment of available technologies in the dental space. The award recipients are selected by a panel of the most prominent technology leaders in dentistry: Paul Feuerstein, DMD, John Flucke, DDS, Marty Jablow, DMD, Pam Maragliano-Muniz, DMD, Chris Salierno, DDS, and Lou Shuman, DMD. The winning technologies will be announced in early August and celebrated with a live awards presentation ceremony at the 2021 ADA annual meeting, Smilecon™.

“Without the benefit of in-person meetings this last year, the self-nomination process is more important than ever” said Dr. Lou Shuman, CEO of Cellerant and founder of the Best of Class Technology Awards. “Our panel strives to be comprehensive in their review so we encourage dental companies to take full advantage of the open submissions avenue.”

Learn more about the Cellerant Best of Class Technology Award submit your product for consideration in 2021 by clicking here or below.


Thursday, February 18, 2021



On April 29-30, Drs. Bud Mopper and Dennis Hartlieb present this beginner’s level class using composite to seamlessly repair a large Class IV fracture. This two-day live-virtual course with one-on-one time will cover beveling, layering, contouring and polishing to create a completely invisible composite restoration. Participants will also become familiar with the different composite materials and where they are used to create an esthetic result. Course fee is $1,900.00, and includes a materials bundle used in the hands-on. Attendance includes access to post-course instruction videos and a technical support group.

For more information, please contact Erika at 800-837-2321 or sign-up online at

Wednesday, February 17, 2021

Academy of Chairside Assisting Announces New Course


Shannon Pace-Brinker is a friend and also a first class dental assistant.  She has a long and distinguished career of sharing her impressive skills with others to help elevate them to a higher level.  She's announcing  a new course that I think many can benefit from.  Check this out!


The role of dental restorations used for provisional and indirect restorative procedures has changed dramatically in the past several years. These restorations are no longer regarded as temporary restorations but rather as provisional restorations with distinct functions and purposes.


This course will teach dental professionals.

Understand the differences between carbamide vs. hydrogen peroxide and the factors that help determine which type will give the patient the best results.  

Techniques for in-office, custom trays, and pre-filled trays.

How to conduct a whitening consultation and take the proper records for documentation. 

How to market whitening in your practice and increase case acceptance.



SALT LAKE CITY (Feb. 16th, 2021) – AMD Lasers, Inc. (AMD) begins shipment of the world’s first revolutionary handheld laser dental curing light, branded as Monet TM laser curing light, for faster and reliable dental curing.

Detailed features and virtual demos for Monet laser curing light can be found at or call +1-866-999-2635.

Light curing is an essential procedure in daily dental practices. LED curing light has been widely adopted into dental practices since its introduction in 2001. However, the LED curing light has certain limitations including an uncollimated light beam, light intensity decreasing dramatically from the emitting orifice, inefficient curing, etc.

AMD Lasers has been leading the development of diode laser systems in dentistry. Its PicassoTM diode lasers are widely used for daily dental procedures over the past decade. Building on diode laser technology, the Monet laser curing light features.

1) Curing depth of 8mm in composites in 3 seconds.
2) Rotatable head.
3) Coherent collimated beam with a beam diameter up to 12mm.
4) Beam intensity does not decrease with distance.
5) Different aperture attachments for different beam size and applications. 6) Handheld and cordless operation.
7) Easy battery attachment for uninterrupted operations.
8) Convenient charging station with a light meter.

Monet curing light has been evaluated by independent third parties and proved for the features and benefits as stated.

“We invented the first LED curing lights 20 years ago and it benefited dentistry greatly. We have considered all the key requirements for a curing light and implemented the requirements in this new development. Monet laser curing light resolves critical issues that existed in LED curing lights. It is a revolutionary change for dental curing.” said, Dr. Densen Cao, PhD, President of AMD. “Monet laser curing light will make dental curing easier, faster, and better. The Monet curing light units are manufactured in our West Jordan, Utah facility and our operations teams have been working diligently to meet the high demand from the customers for this revolutionary product.”


About AMD Lasers, Inc.

The AMD Lasers, Inc. (AMD), a subsidiary of the CAO Group, Inc. is a world leading company in diode laser technology in dentistry. Innovations of AMD has contributed to widely use of diode lasers in dentistry. For more details, visit

Monday, February 15, 2021

Dr. Fauci States that Public Needs to Continue Wearing Masks for "Several, Several Months".


A quick statement before today's post.  I'm dealing with some issues in my life that are requiring a good deal of my focus at the present time.  When these types of things rear their ugly heads, I've got to find time to deal with them.  That means that some of my "extracurriculars" like this blog need to take a backseat to more important issues.  With that in mind, please understand that the next couple of weeks or so may keep me from providing my normal schedule of blog updates.  Rest assured that once my life returns to normal, I'll be right back providing the info that many of you are gracious enough to read on a regular basis.  You folks make the work I put into this worth it and I appreciate you!

Now on to today's post!

In the last year, the global pandemic caused by Covid-19 has created an environment of safety that we really haven't seen since the HIV epidemic of the late 80s and before that, we probably have to go back to the Spainish Influenza 100 years ago.

People have adapted pretty well with the idea of masks... at least after they became less of a political statement.  However, I think many people harbored the secret hope that once the vaccine started to roll out that masks would rapidly become a thing of the past.  Unfortunately that isn't looking like a possibility any time soon.

Friday morning, Dr. Anthony Fauci was interviewed on "Good Morning America" with the announcement that masks will be around for the foreseeable future.  Fauci stated that once 75% to 80% of the population is vaccinated it may be possible to "start pulling back a bit on what are stringent public health measures."

The thing is that achieving that level of vaccine distribution is going to take a good while.  Plus it will then be up to authorities to decide on when their mask mandates will begin to scale back.  In the meantime, all of us should continue to mask up.  In fact the science is now beginning to show that wearing 2 masks just might be better than 1, but their has been no recommendation to begin wearing 2... at least at this point in time.