Planet DDS 2026 Dental Industry Deep Dive Report Reveals a Widening Performance Gap Across the DSO Industry

 

 

In my recent podcast interview with Dr. Howard Farran, we discussed the importance of being able to critically interpret data to make good business decisions.  The good news is that data is easier than ever before to find and assimilate.  Data is critical to make smart choices.  Today's post has links that will give you access to some of that info.  Read on for the details from PlanetDDS

Analysis of 8,500+ practices across 497 DSOs reveals six performance drivers, and a $545M opportunity that requires no new patients to capture.

Planet DDS, the leading provider of cloud-based enterprise dental software, today released its 2026 Dental Industry Outlook: Deep Dive, a comprehensive performance analysis drawn from more than 8,500 dental practices operating on the Planet DDS platform throughout 2024 and 2025 consecutively. The report debuted yesterday evening at the Dental Capital Forum, a private, invitation-only gathering at the Union Club of New York City, before being released publicly today.

The Deep Dive is the most extensive group practice same-store dental performance dataset ever analyzed and published, covering $6.79 billion in gross production across 497 DSOs, 3,294 same-store year-over-year comparisons, and more than 2,500 Cloud 9 orthodontic practices. It goes significantly further than the industry outlook published at Orbit in March, surfacing the specific operational patterns and gaps that separate the industry's fastest-growing practices from the rest of the field.

Six DSO Benchmarking Findings That Challenge Industry Assumptions 

• New patient acquisition is the single strongest growth predictor. Practices with 75 or more new patients per month grow at 9.0%, nearly double the rate of mid-volume practices. Growth rates accelerate meaningfully around 35 new patients per month, below which practices are essentially treading water.
• Operational consistency compounds. The most volatile 10% of practices are shrinking by 3.4% while the most consistent practices are growing by 6.1%—a 9.5 percentage point gap. Consistent practices also produce 28% more revenue per day, signaling that schedule stability directly drives both top-line and operational performance.
• Efficiency beats size. Small, efficient practices outperform large, inefficient ones every time. Nearly 1,050 practices average 44 chairs but generate only $56K in annual revenue per chair—underutilized capacity representing the largest addressable opportunity in the dataset. More chairs without maximizing existing ones is a capital mistake.
• The 26–50 office danger zone is real. DSOs in this size range grow at just 2.8%—less than one-third the rate of their smaller peers. Only 55% of their offices are growing, the lowest of any tier. The message is clear: either stay lean and nimble, or build the infrastructure to push through to enterprise scale.
• Case completion, not acceptance, is the bottleneck. The industry's average case completion rate is 47%. Practices with a moderate 10–30 point gap between acceptance and completion grow the fastest because they have strong scheduling discipline. Practices with a 50+ point gap have 77.2% acceptance but only 19.7% completion.
• Revenue cycle efficiency is the silent EBITDA lever. Revenue cycle efficiency is the silent EBITDA lever. Growing practices are not necessarily collecting practices. Unlike the five growth drivers above, fixing this does not require new patients, new providers, or new locations. It requires collecting what is already owed. For a DSO generating $10M in gross production, closing the average operational billing gap adds approximately $890K in annual EBITDA — without touching the top line.

"The industry is splitting. One-third of practices grew by more than 10% last year. Nearly 14% declined by more than 10%. The middle is getting squeezed. The practices that are winning figured out the fundamentals. That is what is making the difference,” said Eric Giesecke, CEO of Planet DDS.

Unveiled at the Dental Capital Forum

The Deep Dive was presented for the first time on May 12, 2026, at the inaugural Dental Capital Forum, a private, invitation-only gathering held at the Union Club of New York City. The forum was co-hosted by Planet DDS, Aquiline Capital Partners, Dykema, and West Monroe, and is intended to become an annual gathering.

The forum brought together DSO CEOs operating more than 8,000 dental locations across North America alongside institutional investors and private equity professionals overseeing more than $1 trillion in assets under management. The Planet DDS data presentation, drawn from the same proprietary dataset behind this report, closed the formal program.

Access the Report 

The 2026 Dental Industry Outlook: Deep Dive is available now at planetdds.com. It includes 16 sections covering same-store growth, the DSO size paradox, production benchmarks by specialty, appointment operations, the revenue cycle waterfall, AR aging benchmarks, and a complete set of warning, target, and elite zone metrics for DSO operators to benchmark their own performance.

The original 2026 Dental Industry Outlook, released in March at Orbit, provided a top-line view of industry performance. The Deep Dive goes further, with findings on production volatility, the Friday production opportunity, specialist portfolio strategy, case acceptance as a credit quality signal, and a $300–400M annual recovery opportunity sitting inside the existing platform.

To download the Deep Dive report, visit planetdds.com.

About Planet DDS

Dental software is broken. We aim to fix it. As a partner in growth for DSOs and dental groups outgrowing legacy systems and fragmented tools, Planet DDS delivers a cloud-based AI platform designed to scale alongside growing organizations. Powered by DentalOS™ with AI, Planet DDS is built on connection—connecting people, partners, and technology across an open ecosystem that includes Denticon Practice Management, Cloud 9 Ortho Practice Management, and Apteryx Cloud Imaging. Trusted by leading DSOs and emerging dental groups nationwide, Planet DDS supports more 100+ location DSOs than any other cloud-based dental practice management provider, enabling 14,500 practices and 175,000 users to move beyond outdated legacy software with seamless integrations, optimized workflows, and scalable technology built for growth.

Technology Evangelist Podcast Episode 40 - Dr. Howard Farran

 

Embracing data in Dentistry: A Conversation with Dr. Howard Farran

A little known fact in the industry.  Dr. Howard Farran and I went to dental school together and graduated in the same class.  As a matter of fact, in the class composite photo Farran and Flucke sit side by side in the image, the consequence of alphabetical order.  Even back then, Howard was a huge fan of data.  That's kind of amazing because computers were by no means common yet and the concept of digital data analysis didn't really exist back then. 

Howard grew up in Wichita, Kansas and his family owned a Sonic Drive-In franchise.  He was smart enough to take the marketing and data analytics that his dad used in the fast good business and apply those same principles to finding the perfect place demographically to start a dental practice.  

When he saw how well those principles applied to healthcare, he quickly adopted an outlier mindset to everything he did.  The result was an incredible journey of success.  I've outlined a few of the highlights of the episode below, but his delivery and enthusiasm makes it even better.  That means, this one is a "must see" for the podcast.  I'm including links at the bottom of this post to every platform on which we're currently available.

Here are some of the highlights:

Discover insights on the future of AI in dentistry from Dr. Howard Farran. Learn how AI can enhance patient relationships and streamline tasks for dental professionals.

In the ever-evolving landscape of dentistry, the integration of artificial intelligence (AI) has sparked both excitement and concern among professionals. In this episode, I had the pleasure of speaking with Dr. Howard Farran, a well-respected figure in the dental community and the mastermind behind Dental Town. We delved into how AI is reshaping the dental field and what it means for both practitioners and patients.

## Understanding Data Helps Bring Successd

Dr. Farran discussed how he decided to choose Phoenix as the location to start a new practice.  Even though he did this in a world that was analog, those same principles still apply today and are even easier to understand with the help of digital statistics, reports, and analysis.

## Never Fear Hard Work

Dr. Farran talked about how he "hit the street" to generate new patients and how he was willing to work long hours know that the investment in hard work in the present would pay off in the future.

## Understanding AI's Role in Dentistry

AI has become a buzzword in various industries, and dentistry is no exception. During our conversation, Dr. Farran highlighted the dual perspectives surrounding AI: while some view it as a threat, others see it as a tool for enhancement. The crux of the discussion revolves around how AI can alleviate mundane tasks for dental professionals, allowing them to focus on what truly matters—building relationships with their patients.

### The Mundane vs. The Meaningful

AI's potential to take over repetitive tasks, such as insurance verifications, is a significant advantage. Dr. Farran emphasized that by offloading these duties, dental staff can devote more time to interacting with patients—something that is crucial in a relationship-driven business. This shift not only improves patient care but also enhances job satisfaction among dental teams.

### The Evolution of Radiology and AI

One of the most compelling points Dr. Farran made was regarding the impact of AI on radiology. Contrary to fears that AI would replace radiologists, it has, in fact, led to an increase in demand for these professionals. With AI handling the technical aspect of reading radiographs, radiologists are now able to spend more time engaging with patients and healthcare providers, answering questions, and providing valuable insights. This has resulted in a more efficient and effective healthcare system.

## The Human Element in Dentistry

While technology plays a pivotal role in enhancing efficiency, Dr. Farran reminded us that the essence of dentistry lies in the human connection. He shared an insightful analogy about the "invisible" aspects of patient trust—how patients need to feel secure and cared for, which cannot be accomplished by technology alone. The interpersonal skills of dentists are paramount, and AI cannot replace the warmth and understanding that come from human interaction.

### Real-World Applications of AI in Dental Practices

As AI continues to develop, it's essential for dental professionals to embrace its capabilities. Dr. Farran shared practical examples of how AI can streamline operations in dental practices, making them more efficient. For instance, AI can assist in appointment scheduling, patient follow-ups, and even preliminary diagnostics, freeing up time for dentists to focus on treatment and patient care.

## Conclusion: A Bright Future with AI

The conversation with Dr. Howard Farran illuminated the potential of AI to transform dentistry positively. Rather than viewing AI as a competitor, dental professionals should see it as a partner that can enhance their practice and improve patient outcomes. By embracing this technology, we can ensure that the focus remains on the patient experience, fostering trust and long-lasting relationships.

### Key Takeaways:

- AI can relieve dental professionals from mundane tasks, enhancing patient interaction.

- The integration of AI in radiology has increased the demand for radiologists.

- The human element in dentistry is irreplaceable, emphasizing the importance of interpersonal skills.

- Embracing AI can lead to more efficient dental practices and better patient care.

### Find The Technology Evangelist Podcast on the following platforms.  Please remember to Like, Subscribe, and Comment.  All of those things help more listeners find us and helps us grow.  A huge thanks to all of you who have supported and continue to support us!  Needless to say, we can't do it without you!

• Apple: 
• Spotify:  
• YouTube: 
• Amazon Music:  
• Medidenta website:  
• iHeart Radio:  
• Dental Town:  
• GoodPods:  

Pearl Brings Dental AI Natively into Dentrix Ascend

 

I've been a big fan and user of Pearl for several years.  Dental AI for radiographic interpretation truly makes me better at what I do.  Having a system that looks at things with the perspective of an objective third party is a tremendous help is making sure I see everything.  Pearl isn't making any decisions, it's providing me a gentle nudge to look more closely at something.  The most important thing is to have "a human in the loop".  I use my judgement, but  Pearl provides more data to help me do my job better.  As my good friend Dr. Marty Jablow says, "Don't check your brain at the door."    He's right about that.  Pearl helps me, but the doctor is the ultimate decision maker.  Today's post is big news.  Read on for all the details...

Integration delivers Pearl’s best-in-class diagnostic AI directly inside Henry Schein One’s cloud-based dental technology platform, eliminating workflow friction and workarounds

Pearl, the global leader in dental AI solutions, today announced a native integration with Dentrix Ascend, the cloud-based dental technology platform from Henry Schein One. Pearl surfaces real-time pathology findings as x-rays are captured, without clinicians ever leaving the Dentrix Ascend platform.

Dental AI at the point of care has long been held back by fragmented workflows. Switching between platforms, importing images manually, and reconciling findings across systems adds friction that slows clinical teams and dilutes the value of AI. Native integration entirely eliminates that friction.

“The best AI in dentistry should take work off the clinician - not add to it,” said Ophir Tanz, Founder and CEO of Pearl. “This integration puts Pearl directly into the workflows practices already rely on, working in real time to reduce friction, eliminate guesswork, and free dentists to focus on patient care.”

For clinical teams, the experience is seamless. As radiographs are captured in Dentrix Ascend, Pearl identifies and displays findings including decay, bone loss, root absences, calculus, and other pathologies within the Dentrix Ascend interface. No separate login. No parallel window. No manual export. The integration puts AI at the point of care, surfacing findings that support clinician judgment.

“This integration reflects a shift toward an open dental technology ecosystem where clinicians can choose the tools that serve them best, and where workflows ensure streamlined dental AI access at the point of care,” noted Erica Zerante, VP of Partnerships at Pearl.

Pearl has deployed AI across radiographic analysis, clinical documentation, and revenue cycle workflows, giving practices integrated AI infrastructure that connects diagnosis to downstream operations. The Dentrix Ascend integration extends that infrastructure to one of dentistry’s most popular cloud dental technology platforms, making high-performance AI accessible to a significant new segment of the market.

The integration will be available for all Dentrix Ascend users in the coming weeks. Practices can learn more and activate Pearl’s integration through their Dentrix Ascend account or by visiting hellopearl.com/demo.

About Pearl

Pearl is a dental AI company committed to enhancing how patient care is delivered. Founded in 2019 by a team with decades of experience developing successful, enterprise-grade computer vision solutions, Pearl introduced the first-ever FDA-cleared AI capable of reading and instantly identifying diseases in dental x-rays. With regulatory clearance in 120 countries, Pearl's AI assists dentists in making precise clinical decisions and effectively communicating with patients, thereby transforming the dental care experience worldwide. As dentistry’s global AI leader, Pearl is committed to the ongoing innovation of robust, accessible AI tools that improve patient health outcomes and build greater trust in dental medicine. To request a demo, please visit hellopearl.com/demo

I'm Excited to Announce that Moisyn is Back!!!

 

Some good news for doctors and patients.  The dry mouth moisturizer Moisyn is back on the market!  

I've been a big fan of Moisyn since it was first available and was disappointed when it was no longer on the market.  Many of my patients loved it and were equally disappointed when they could no longer purchase it.  The great new is that you can now order it again through PerioSciences.  

Statistics show that 40-50% of adults suffer with some degree of dry mount, which is referred to as xerostomia.  This can happen for a variety of reasons.  Salivary flow tends to decrease as we age, but there are many other reasons.  Some prescription medications can cause reduction in salivary flow and it can also be caused by people who suffer with certain autoimmune diseases as well.  It can also be a problem for patients going through chemotherapy and/or radiation therapy in the treatment of cancer.

As a dentist I can tell you from personal experience that patients with xerostomia can be an incredible challenge to keep healthy.  Patients with very low saliva levels breakdown quickly and severely.  The result isn't just cavities, but rapidly advancing *large* cavities.  This can happen even if a patient is incredibly focused on keeping their teeth clean.  It can be frustrating to both the patient and the doctor to see continuous problems even with a patient doing everything they can to take the best care of themselves possible.

Xerostomia isn't just annoying (although it is), but it can also be painful and lead to many problems.  Saliva performs several important functions for the mouth.  One of its most basic and important functions is to keep the mouth and teeth moist.  Dry teeth tend to decay faster.  Teeth covered with saliva are slick with means food can't stick to them.  It also means that acids created by bacteria are diluted and washed away.  There are billions of bacteria constantly present in the mouth and many of those bacteria secrete acid.   Those acids are what dissolve teeth and create cavities.  Good salivary flow washes food particles and those acids off the teeth and help keep them from breaking down.

It also helps wash away bacteria as well.  Dry teeth harbor bacteria more readily.  That can lead to excessive dental plaque formation which means not only cavities, but also problems with gum health.  Often xerostomia can mean lots of decay along with rapidly advancing periodontal disease.

Saliva also contains critical minerals that can help reverse microscopic areas of decay at the very beginning stages.  This is referred to as remineralization and it helps keep things healthy.

For people suffering with dry mouth one of the best things to help are rinses that can serve as "saliva substitutes".  Of course anything that goes in the mouth has a texture and a taste.  A weird texture or a weird taste can affect how often the product is used and that's one of the big reasons I am such a fan of Moisyn.

I learned about it from a friend who was working with the original manufacturer.  Normally when I am treating a patient with dry mouth I'll recommend several saliva substitute products.  As I mentioned above, finding the right one for every individual can be difficult, hence the list of suggested products.  What I quickly discovered was that patients who tried Moisyn really liked it.  In fact I can't remember anyone ever saying that they preferred something else and that probably says more about the product than anything else.  Patients *like* Moisyn!

Moisyn is based on glycopolymers and its key ingredient is Chitosan, which is a polysaccharide derived from shellfish.  It also contains Arginine which is an essential amino acid that helps keep the pH of the mouth neutral and it also enhances moisture retention.  It's available as an oral rinse or a spray mist.  The great thing about the mist is that it is packaged in 2 ounce spray bottles that can be easily carried in a pocket or purse which means you can always have it handy.

Last week I was at a meeting with the team at VistaApex Solutions and they told me they had purchased the rights to manufacture Moisyn through their company PerioSciences.  Needless to say, I was thrilled  and I wanted to get the word out to others who love it as well.

This is a product that I really like and *highly recommend*.  If you are a doctor OR a patient that is looking for a product that help with dry mouth, I truly feel you should check this out.  It's available through the PerioSciences website as well as Amazon and other online retailers.

Blinq Announces Changes - New Logo, New Color, New *Everything*

 I've used Blinq for a couple of years now and I thought I'd tell you all about it as I like it a lot.  I was doing a press event for Philips Sonicare a couple of years ago during the Chicago MidWinter Meeting and after the event there was quite a bit of networking going on.  Of course, in our digital world sharing contacts is hugely important.

I still carry business cards (gasp), and most people do, but it's funny.  You collect all of these business cards at a meeting and then... what do you do with them?  There are lots of ways to get them into a digital form.  There are apps that allow you to digitally scan them and drop them into your contacts, but you've got to go through the process of taking a photo of them and dropping them in.

One of the folks at Philips showed me an app called Blinq and I was intrigued.  The basic idea is that you download the app and enter your contact info... ONCE.  When you open Blinq, it puts a QR code on your screen that links to a download of your info.  The person you want to connect with simply scans the QR code and it drops your info into that person's contacts automatically.  You can even use it on an Apple Watch.

It will also scan business cards and a whole lot more.  Basically, if you want to connect to someone there is a Blinq way to do it.  As an individual and not someone who is meeting  people constantly, I use only a fraction of what Blinq can do.

Here's a quote from the company:

People have asked us a hundred different ways: isn't it just a digital business card? It's the question we hear the most, and it's the one that gets Blinq the most wrong. The card is where the relationship starts. What we're building is everything that grows from it.

So, needless to say, I'm using just a tiny part of Blinq, but if you are an organization or someone who's job revolves around making contacts, it does so much more.

As a user, today I got an email from the company that announced they are changing their logo and rebranding because the company has grown and changed so much.  You can read that announcement here.  If you are looking for an easy and seamless way to share and collect your contacts, I definitely think you should look at this.  Simply put, it has made connecting with others at meetings something easier for me than ever before.  If you are someone who is on the other end of the spectrum from me, you could probably benefit greatly from it.

Big news today from LightForce Orthodontics.  The company is a pioneer in the 3D printed bracket market and continues to make serious advancement in the orthodontic industry.  All the new info is below...

The 65% of orthodontic patients worldwide who choose metal can now receive LightBracket MetalTM braces, generated for their individual tooth anatomy

LightForce Orthodontics, the company behind the world’s first fully individualized 3D-printed bracket, today announced LightBracket MetalTM — the first-of-its-kind patient-specific 3D-printed metal bracket. The launch marks a significant expansion of access to individualized fixed treatment and establishes a new category of care: generative braces.

Generative braces are a new category of orthodontic care in which every appliance is generated from the individual treatment plan. The plan is the input, and the bracket is the output. If the plan changes, the bracket changes with it. Rather than relying on standardized appliances, each bracket is generated and manufactured for a specific patient and a specific tooth. The result is a patient-specific bracket system that directly reflects the doctor’s treatment plan.

“For more than a century, orthodontics relied on a stock bracket for patients who were never stock. LightBracket Metal changes the order of things. We’re giving doctors the most exact instrument they've ever had for the work they were born to do," said Alfred Griffin, founder and CEO of LightForce Orthodontics.

Orthodontic treatment has evolved through distinct generations, from standardized stock brackets requiring manual adjustments and longer treatment times, to clear aligners that introduced digital planning but remain limited in clinical scope. LightForce pioneered generative braces and validated the model with its ceramic bracket system, which has demonstrated up to 60% fewer appointments and 43% shorter treatment times over conventional braces. LightBracket Metal now brings those benefits to the majority of the $4.7 billion market, with 65% of patients worldwide who choose metal, including teens.

LightBracket Metal is created using a proprietary 3D metal printing process. Each bracket is generated from the orthodontist’s digital treatment plan and individualized across six dimensions: bracket base, slot height, slot prescription, bracket position, tie wings, and hooks. The base conforms to the morphology of the individual tooth. Three slot sizes are available (.018”, .020”, .022”) with bidimensional combinations. A lower-profile design with a breakthrough patient-specific tie-wing and hook delivers improved comfort and reduced debond rates. Algorithmically generated indirect bonding trays enable staff-delegated bonding.

“In my practice, I care deeply about providing individualized care for my patients. With LightBracket Metal, I am now able to provide that level of care with a patient-specific metal bracket system that is generated from my digital treatment plan,” said Dr. Jacquee Schieck at Schieck Orthodontics.

"For decades, every patient got the same bracket. That ends now. We are accelerating toward a future where the very idea of a universal, one-size-fits-all bracket is unthinkable,” said James Lawton, president of LightForce Orthodontics.

LightBracket Metal is now rolling out to orthodontic practices. Providers can contact LightForce here to request a demonstration and gain early access. Patients interested in LightForce treatment can consult their orthodontist to see if LightForce solutions are available in their area.

See LightBracket Metal Live

LightForce will debut LightBracket Metal at the AAO Annual Session 2026, May 1 through 3, at the Orange County Convention Center in Orlando, Florida. Live demonstrations and hands-on access will be given at booth 1261. LightForce leadership and clinical team members will be available for conversations and media interviews throughout the event. To schedule a demonstration, contact LightForce here.

Join the Webinar

Join LightForce for an exclusive first look at LightBracket Metal on May 7, 2026 at 8:00 p.m. Eastern Time. The webinar will include a product unveiling from LightForce CEO Dr. Alfred Griffin, an innovation deep dive with Head of Clinical Affairs, Dr. Chris Bonebreak Jackson, a case review with Dr. Alex Waldman, and an interactive panel discussion with contributing doctors. To reserve a spot, sign up here.

To learn more about LightForce’s offerings, visit https://lf.co/.

About LightForce Orthodontics

LightForce pioneered generative braces in 2019 with a radical idea: if every patient is unique, every bracket should be too. Today, the company's platform generates a completely individualized set of appliances for each patient — available in ceramic and metal. Backed by $200 million from Kleiner Perkins, Ally Bridge Group, the American Association of Orthodontists, and others. Named to Forbes' America's Best Startup Employers. Home to the world's largest facility for directly 3D-printed functional medical devices by volume, manufactured in the United States.

SuperMouth Taps into Viral Flavor Trend with Limited-Edition Dubai Chocolate Toothpaste and Mouthwash

 

Dentist-Founded Brand Turns Daily Chore into a Treat with Nano-Hydroxyapatite-Powered Oral Care

SuperMouth, the dentist-founded brand known for its advanced oral care solutions for all ages, is bringing indulgence to the bathroom sink with its new, limited-edition Dubai Chocolate Toothpaste and Mouthwash. The collection merges premium dental innovation with rich taste and novelty, turning a daily chore into an exciting treat.

Inspired by the global rise of Dubai chocolate as a cultural phenomenon and a growing appetite for unexpected flavors, SuperMouth’s latest launch taps directly into what consumers are craving. While this flavor profile continues to trend across food and beverage, SuperMouth is delivering it in an entirely new and functional format.

Delivering a subtly sweet, chocolate-forward flavor, the new toothpaste and mouthwash offer a moment reminiscent of dessert while simultaneously supporting oral microbiomes with clinically backed benefits. Both products, available with or without fluoride, are formulated with nano-hydroxyapatite (nHA), an ingredient that helps remineralize enamel, reduce sensitivity, and neutralize acids. SuperMouth’s unique nHA complex is further enhanced with vitamins D3 and K2, which play a critical role in calcium absorption and utilization to support stronger teeth below and beyond the surface.

Unlike conventional oral care solutions, SuperMouth’s toothpaste and mouthwash are free from alcohol, antiseptics, and potent essential oils that disrupt the balance of oral microbiomes. Instead, both products are enriched with prebiotics and xylitol to help coat teeth for long-lasting freshness and protection. Notably, SuperMouth’s limited-edition Dubai Chocolate collection is made completely nut-free, allowing those with allergies to safely indulge in the hottest flavor trend.

“Our goal was to capture the magic of Dubai chocolate and create oral care products that are genuinely beneficial,” said Dr. Kami Hoss, founder of SuperMouth and orthodontist of over 30 years. “By bridging the gap between indulgence and advanced dental science, we’re proving that taking care of your oral microbiome shouldn’t feel like a chore. Merging science with sensorial appeal makes healthy habits effortless to keep.”

In addition to its clinically-proven formulation, SuperMouth prioritizes radical transparency and ingredient safety. All products are free from harsh irritants, titanium dioxide, artificial colors, flavors, preservatives, and forever-chemicals — while also being safe if swallowed, a critical differentiator in an industry where many products still carry safety warnings. Designed with the intention of making oral care accessible and enjoyable, SuperMouth’s offerings are especially appealing to families and ingredient-conscious shoppers looking for cleaner alternatives.

SuperMouth’s Dubai Chocolate Toothpaste ($16.99) and Mouthwash ($18.99) can be purchased individually or as a bundle ($32.99) at SuperMouth.com. For more information about SuperMouth and the Dubai Chocolate collection, please visit www.SuperMouth.com.

About SuperMouth®

SuperMouth is a dentist-founded oral care brand offering over 200 best-in-class products and holding nearly 300 patents, reflecting its commitment to innovation and excellence. With products designed for every age and stage of life, SuperMouth continues to push the boundaries of oral care, creating solutions that combine safety, effectiveness, and fun. Learn more at www.SuperMouth.com.