Wednesday, May 31, 2023

CEREC Primescan Evaluation is in Full Swing


CEREC continues to evolve.  Most of us expect to see an intraoral scanner (acquisition unit) on a stand and being wheeled about the clinic throughout the workday.  However, the smart people at Dentsply-Sirona have decided to give offices a choice when it comes to portability.  The new CEREC Primescan Connect does away with the "cart based"footprint and instead becomes the imaging device (camera) connected to a laptop.

This *greatly* increases mobility and portability.  If a office chooses, they can have a laptop in each treatment area and then simply bring in the camera and connect to the laptop when needed.

As regular readers know, I am constantly tinkering with new devices here in the clinic.  However, sometimes they become much bigger "deep dives" that are run through Dental Products Report.  We call these Test Drives and I am currently engaged in a Test Drive of the CEREC Primescan Connect.

While we are no nearly done yet with our Test Drive, I thought I'd give you folks a sneak peek at how things are going as well as some initial thoughts.  The acquisition by the camera is incredibly smooth... with the images appearing on the screen with an appearance of water pouring over stones in a stream.  The camera is also well balanced and easy to hold. You   The software is also really responsive with the unit able to locate itself in the mouth at all times. 

What I mean by that last sentence is that no matter where in the mouth you place the camera, it orients itself on the arch almost instantaneously.  I've worked with other systems in the past that had a hard time "knowing" where they were in the mouth.  Not an issue with this unit.  The moment the camera shows a tooth, the software knows what tooth it is.  It is *really* impressive.  We are getting ready to design and mill some restorations utilizing exocad and the DGShape DWX-42W mill as further exploration in the Test Drive.  At this point, I'm optimistic about what the results will be, but trust when I say I will be objective and honest about the results we achieve.  I will be posting more as the process progresses.

In the meantime, I was working on putting together some info on the device *before* I was approached to do the Test Drive.  I figured that I'd share that with you here, rather than let it sit unused...


A recent study evaluated the accuracy of the CEREC Primescan compared to traditional impressions. The study found that the CEREC Primescan was able to accurately capture the shape and position of the teeth, with an average error of less than 0.5 millimeters. The study also found that the CEREC Primescan was able to produce restorations that were as accurate as those made from traditional impressions.

The CEREC Primescan has a number of advantages over traditional impressions. First, it is more efficient. The entire process of creating a restoration can be completed in a single visit, which saves the patient time and money. Second, the CEREC Primescan is more accurate. The 3D model created by the scanner is more accurate than a traditional impression, which can lead to better-fitting restorations. Third, the CEREC Primescan is more comfortable for the patient. There is no need to take impressions with a tray, which can be uncomfortable for some patients, for a variety of reasons.

Overall, the CEREC Primescan is a valuable tool for use in dentistry. It is more efficient, accurate, and comfortable than traditional impressions, and it can help dentists to provide their patients with the best possible care.

Here are some additional benefits of using the CEREC Primescan:

Reduced chair time for patients

Increased productivity for dentists

Improved accuracy of restorations

Increased patient comfort

Reduced risk of restoration remakes

Improved patient satisfaction

If you are a dentist, I encourage you to learn more about the CEREC Primescan. It is a powerful tool that can help you to provide your patients with the best possible care and give them the best possible outcomes.

Tuesday, May 30, 2023

Join Us on Friday June 23rd at 10 a.m. ET for Specialties in Dentistry!

 


One of the things that I love the most about my work at Dental Products Report is that the publication and our parent company have a tremendous focus on education.  Our world and profession are constantly changing and knowledge is increasing at an exponential rate.  Basically that means if you are not moving forward, you're moving backward.  Doctors *need* to work at staying up to date with that constantly changing knowledge base and I am incredibly proud of helping to be a part of that process.

So... with all of that being said, it gives me a tremendous amount of pride to let all of you know that on Friday June 23 Dental Products Report is going to bring our second online learning event of 2023 to offices and monitors everywhere.  This event is being called "Specialties in Dentistry" and will offer three hours of continuing education credits to those who attend.  

I'll be hosting the event and I'm very excited to announce Dr. Brett Gilbert and Dr. Douglas Young will be the instructors.

Here is Dr. Gilbert's bio:

Dr. Gilbert graduated from the University of Maryland School of Dentistry in 2001, and received his certificate in endodontics in 2003. He is a clinical assistant professor in the Department of Endodontics at the University of Illinois Chicago and is a Diplomate of the American Board of Endodontics. 

Dr Gilbert is the founder of Access Endo, a global education platform, and the Access Endo Impact Academy, and a co-founder of the Dental Yogi Academy. He was named a top 10 young dental educator in America by the Seattle Study Club in 2017. In 2019 he was named to Academic Keys Who’s Who in Dentistry Academia. In 2020, he won the People’s Choice Award as the Top Instructor of 2020 for Endodontics by Course Karma. He is a fellow in the International College of Dentists and a contributing consultant for Oral Health Journal. 

Dr Gilbert lectures nationally and internationally on clinical endodontics and wellness. He is a partner in US Endo Partners since 2020 and serves on the clinical advisory board. He has a private practice, King Endodontics, focused on endodontics in Niles, Illinois.

Here is Dr. Young's bio:

 Douglas A. Young, DDS, EdD, MS, MBA, is a professor emeritus at the University of the Pacific, where he is an active and ardent educator in the field of minimally invasive dentistry and cariology. He was one of the founders of the CAMBRA Coalition, the American Dental Education Association Section on Cariology, and the American Academy of Cariology.

Dr Young has served on the ADA Council on Scientific Affairs and is currently a cariology consultant for the ADA. He has presented at congresses and universities around the world and has been published in numerous peer-reviewed dental journals and textbooks on caries management using minimally invasive dentistry, silver fluoride, and glass ionomer restoratives. 

Both of these gentlemen are well respected experts in their fields and I am truly looking forward to working with them and hearing what they have to say.

Dr. Young is one of the world's leading experts in cariology and his work with glass ionomer restoratives has been groundbreaking.  I have seen him present before and trust me when I say you will learn a ton by attending.  Here is quick course description:

The Chemical Magic of Glass Ionomer Restoratives and Sealants

Despite caries risk assessment and therapeutic tools that have been in use for decades, dental caries remains a significant problem in many populations. The science and chemistry for using glass ionomer restoratives for its unique ability to treat caries lesions chemically will be presented. Success is often determined by correct placement techniques.  

Dr. Young will review how to properly use glass restoratives with, and without, the use of silver diamine fluoride (SDF) using minimally invasive methodology to bridge the gap between remineralization and traditional restoration. 

That will be followed by Dr. Gilbert's presentation on endodontics.  If you are a doctor that performs endo in your practice, even if it is only the easy and straightforward cases, you'll gain a treasure trove of good clinical info that you and your patients will benefit from.  Here is the course description:

Overcoming Common Pain Points in Endo: Perforations, Locating MB2, and Negotiating Calcified Canals 

This course will use multimedia visuals to illustrate and demonstrate techniques through the dental operating microscope to help you overcome common pain points in endodontic procedures. Learn tips and techniques to help you prevent these iatrogenic occurrences such as perforation on access. 

MB2 is an elusive canal structure that can be difficult to locate and can result in case failure if not addressed. Learn the anatomy and techniques through the microscope to help you more successfully locate and treat these canals. Calcification is another challenge to overcome in endo. Watch demonstrations through a microscope to learn procedures that will help you succeed in negotiating these canals. 

Our online courses are always really well received and provide amazing amounts of information.  It's also super convenient top be able to receive 3 hours of continuing education right from your  phone, tablet, or computer without having to travel.  I'm looking forward to seeing lots of you at this event.  You can follow this link to sign up right now!  

Monday, May 29, 2023

Enjoy Memorial Day!


 

Here in the United States, the last Friday in May is designated as "Memorial Day".  For a lot of people in the U.S., it is looked on as the traditional beginning of summer with neighborhood pools opening and, normally, schools closed for the summer break.  However, I love the expression "it is the curse of man that her forgets" and along that same thought, Memorial Day has a much deeper meaning than "the start of summer".

I found the following on the Veteran's Affairs (va.gov) website and thought I'd share it since the holiday should really hold a much deeper meaning for U.S. citizens.


The Origins of Memorial Day

Three years after the Civil War ended, on May 5, 1868, the head of an organization of Union veterans — the Grand Army of the Republic (GAR) — established Decoration Day as a time for the nation to decorate the graves of the war dead with flowers. Maj. Gen. John A. Logan declared it should be May 30. It is believed the date was chosen because flowers would be in bloom all over the country. 

The first large observance was held that year at Arlington National Cemetery, across the Potomac River from Washington, D.C. The ceremonies centered around the mourning- draped veranda of the Arlington mansion, once the home of Gen. Robert E. Lee. Various Washington officials, including Gen. and Mrs. Ulysses S. Grant, presided over the ceremonies. After speeches, children from the Soldiers’ and Sailors’ Orphan Home and members of the GAR made their way through the cemetery, strewing flowers on both Union and Confederate graves, reciting prayers and singing hymns. 

Local Observances Claim To Be First 

Local springtime tributes to the Civil War dead already had been held in various places. One of the first occurred in Columbus, Miss., April 25, 1866, when a group of women visited a cemetery to decorate the graves of Confederate soldiers who had fallen in battle at Shiloh. Nearby were the graves of Union soldiers, neglected because they were the enemy. Disturbed at the sight of the bare graves, the women placed some of their flowers on those graves, as well. Today, cities in the North and the South claim to be the birthplace of Memorial Day in 1866. Both Macon and Columbus, Ga., claim the title, as well as Richmond, Va. The village of Boalsburg, Pa., claims it began there two years earlier. A stone in a Carbondale, Ill., cemetery carries the statement that the first Decoration Day ceremony took place there on April 29, 1866. Carbondale was the wartime home of Gen. Logan. Approximately 25 places have been named in connection with the origin of Memorial Day, many of them in the South where most of the war dead were buried. 

Official Birthplace Declared

 In 1966, Congress and President Lyndon Johnson declared Waterloo, N.Y., the “birthplace” of Memorial Day. There, a ceremony on May 5, 1866, honored local veterans who had fought in the Civil War. Businesses closed and residents flew flags at half-staff. Supporters of Waterloo’s claim say earlier observances in other places were either informal, not community- wide or one-time events. By the end of the 19th century, Memorial Day ceremonies were being held on May 30 throughout the nation. State legislatures passed proclamations designating the day, and the Army and Navy adopted regulations for proper observance at their facilities. It was not until after World War I, however, that the day was expanded to honor those who have died in all American wars. In 1971, Memorial Day was declared a national holiday by an act of Congress, though it is still often called Decoration Day. It was then also placed on the last Monday in May, as were some other federal holidays. 

Some States Have Confederate Observances

 Many Southern states also have their own days for honoring the Confederate dead. Mississippi celebrates Confederate Memorial Day on the last Monday of April, Alabama on the fourth Monday of April, and Georgia on April 26. North and South Carolina observe it on May 10, Louisiana on June 3 and Tennessee calls that date Confederate Decoration Day. Texas celebrates Confederate Heroes Day January 19 and Virginia calls the last Monday in May Confederate Memorial Day. 

Gen. Logan’s order for his posts to decorate graves in 1868 “with the choicest flowers of springtime” urged: “We should guard their graves with sacred vigilance. ... Let pleasant paths invite the coming and going of reverent visitors and fond mourners. Let no neglect, no ravages of time, testify to the present or to the coming generations that we have forgotten as a people the cost of a free and undivided republic.”

 The crowd attending the first Memorial Day ceremony at Arlington National Cemetery was approximately the same size as those that attend today’s observance, about 5,000 people. Then, as now, small American flags were placed on each grave — a tradition followed at many national cemeteries today. In recent years, the custom has grown in many families to decorate the graves of all departed loved ones. 

The origins of special services to honor those who die in war can be found in antiquity. The Athenian leader Pericles offered a tribute to the fallen heroes of the Peloponnesian War over 24 centuries ago that could be applied today to the 1.1 million Americans who have died in the nation’s wars: “Not only are they commemorated by columns and inscriptions, but there dwells also an unwritten memorial of them, graven not on stone but in the hearts of men.” 

To ensure the sacrifices of America’s fallen heroes are never forgotten, in December 2000, the U.S. Congress passed and the president signed into law “The National Moment of Remembrance Act,” P.L. 106-579, creating the White House Commission on the National Moment of Remembrance. The commission’s charter is to “encourage the people of the United States to give something back to their country, which provides them so much freedom and opportunity” by encouraging and coordinating commemorations in the United States of Memorial Day and the National Moment of Remembrance.

 The National Moment of Remembrance encourages all Americans to pause wherever they are at 3 p.m. local time on Memorial Day for a minute of silence to remember and honor those who have died in service to the nation. As Moment of Remembrance founder Carmella LaSpada states: “It’s a way we can all help put the memorial back in Memorial Day.”

To see the page on the Veteran's Administration website, follow the link.  

Thursday, May 25, 2023

Oryx Dental Software Gets AI-Powered Imaging with Pearl Partnership



As many of you know, I've decided to call 2023 "The Year of AI in Dentistry".  To that end, we have been using Pearl in our office since January and we continue to be super impressed with how it performs.  Now comes word from Pearl of the chance for more offices to see what AI can do for them...


The partnership between Pearl and Oryx will bring Pearl’s industry-leading dental AI capabilities to the Oryx practice management system’s native imaging solution


Pearl, the global leader in dental AI solutions, and cloud-based dental practice management system developer, Oryx Dental Software, today announced plans to integrate Pearl’s Second Opinion® disease detection capabilities within the Oryx’s native dental imaging feature set.

“At Pearl, we are deeply committed to the advancement of the dental industry through widespread access to the clinical advantages of our AI toolset,” said Ophir Tanz, founder and CEO of Pearl. “Our partnership with Oryx will seamlessly integrate Second Opinion into the dental industry’s most complete cloud-based patient care and practice management system, bringing the benefits of AI-assisted dentistry to Oryx users nationwide.”

Pearl’s Second Opinion is the first-and-only chairside AI software with global regulatory clearances to assist dentists in the detection of numerous common conditions in bitewing, periapical and panoramic x-rays of adult teeth in patients as young as 12 years old. Through this partnership, dentists using Oryx will be able to directly access Second Opinion’s AI capabilities for reviewing intraoral images, scans, and radiographs within the native imaging utility of Oryx’s practice management software.

“Our team of experienced dental professionals designed our all-in-one cloud software to deliver an enhanced patient care and practice management experience,” said Oryx CEO, Rania Saleh. “We offer the highest quality dental imaging software available, and with the integration of Pearl’s Second Opinion AI software, our users will have access to dentistry’s most advanced pathology detection aid designed to deliver an enhanced standard of care, improved patient communication, greater clinical consistency and improved oral health outcomes.”

About Pearl

Pearl is leading the global dental AI revolution with groundbreaking computer vision solutions that elevate efficiency, accuracy, and the standard of care in dentistry. Founded in 2019 by Ophir Tanz, Pearl is backed by Craft Ventures and other leading venture capital firms. To request a demonstration, please visit hellopearl.com/demo.

About Oryx Dental Software

Founded in 2016, Oryx is the only AI cloud-based dental practice management software created by dentists for dentists. It is an evidence-based platform that takes a systematic approach to patient care and practice management. Software features include but are not limited to: evidence-based diagnostics backed by the Kois Center, native imaging, integrated billings and e-claims, online scheduling and much more to help you run the best practice possible.


Wednesday, May 24, 2023

Academy of Laser Dentistry Installs New President & Officers During Annual Meeting in Dallas

 


The Academy of Laser Dentistry (ALD), an international, professional membership association, recently installed James Carreiro, DMD as its president.  The announcement was made during the ALD’s recent 30th Anniversary Meeting in Dallas. 

Dr. Carreiro is a general dentist with a private practice in Largo, Florida who has been utilizing laser technology since 2007. He incorporates laser technology, including photobiomodulation in almost every aspect of patient care. Dr. Carreiro is a graduate of Fordham University and earned his dental degree from Boston University School of Dental Medicine. In addition, he holds Mastership Certification and Advanced Proficiency Certification from the Academy of Laser Dentistry and is a member of the Academy’s Speakers Bureau. In addition, Dr. Carreiro has also earned Fellowship Certification with the World Clinical Laser Institute. 

“My number one goal as ALD president is to encourage and support new Academy initiatives to increase awareness of the many benefits of laser and light therapy for patients and practitioners alike,”  said Dr. Carriero. “This includes being a strong dental industry advocate for laser education, certification and safety.”

Other recently installed ALD officers include the following leaders in laser dentistry: 

President-Elect and 2024 Conference Chair | Walid Altayeb, DDS | Private Practice, Dohar, Qatar Abu Dhabi, United Arab Emirates (UAE) 

Dr. Altayeb received his dental degree from the Faculty of Dentistry, Damascus University, in 1998 and completed his Master of Science degree in Periodontics in 2004 and Doctor of Philosophy in Periodontics in 2007. Dr. Altayeb has achieved Advanced Proficiency certificates from the Academy of Laser Dentistry in 980-nm diode and Er:YAG lasers. He also has Mastership in the Academy of Laser Dentistry and is also Chair of the ALD Gulf Laser Chapter. He works in private practice as a periodontist and implantologist in the Tamim Dental Polyclinic, Doha, Qatar, The British Lasik and Cosmetic Surgery Center, Dubai, UAE, and the Masters Dental and Aesthetic Center, Abu Dhabi, UAE. 

Treasurer |Grace Sun, DDS | Private Practice, Los Angeles, California

Dr. Sun graduated from the University of Southern California School of Dentistry in 1981 and operates a full-time comprehensive cosmetic practice and dental laboratory in the Beverly Hills, California, area. She was the first female Accredited Fellow of the American Academy of Cosmetic Dentistry and served on the AACD Professional Education Committee for two terms. Dr. Sun is also a Master of the Academy of General Dentistry, a Master and Educator with the Academy of Laser Dentistry (ALD) and an international lecturer for dental laser and PBM education. She is also a senior instructor with the International Association for Orthodontics (IAO) and holds Mastership status with the International Congress of Oral Implantologists (ICOI). In January 2022, Dr. Sun received Dental Acupuncturist Certification with an emphasis on orofacial pain management from the UCLA Center for East-West Integrative Medicine. Dr. Sun utilizes multiple wavelengths of dental lasers, including photobiomodulation, acupuncture and photoacupuncture in various treatment procedures. 

Secretary | Shigeyuki Nagai, DDS, PhD | Private Practice, Tokyo Japan

Dr. Nagai received his DDS from Osaka Dental University, Japan in 1987 and studied at the Harvard School of Dental Medicine as a Clinical Fellow from1989-1992. He practiced at the Massachusetts Veterans Administration Medical Center and Massachusetts General Hospital in 1991. He received his PhD from Tokyo Medical and Dental University.  Dr. Nagai serves as a Board member of the Japanese Society for Laser Dentistry, Asia and Pacific Division of the World Federation for Laser Dentistry and Vice President of the Japanese Academy of Color for Dentistry. He served as the board member of Academy of Laser Dentistry from 2010-2018. Dr. Nagai is a committee member of the Japan Academy of Esthetic Dentistry, Japan Society for Laser Surgery and Medicine and Japan Association of Microscopic Dentistry.  He is responsible for translating ALD’s certification examinations in Japanese and maintains a full-time private dental practice in Tokyo, Japan. Dr. Nagai is also a visiting lecturer at Tokyo Medical and Dental University, Department of Periodontology. 

Immediate Past President | Samuel B. Low, DDS, MS, MEd | Private Practice, Palm Coast, Florida

Dr. Low is Professor Emeritus, University of Florida, College of Dentistry, and an Advisor Member of the Pankey Institute. He is a past president of the American Academy of Periodontology and is a current officer of the Academy of Laser Dentistry as Immediate Past President. Dr. Low provides periodontists, dentists, and dental hygienists with the tools for successfully managing the periodontal patient. He was selected “Dentist of the Year” by the Florida Dental Association, Distinguished Alumnus by the University of Texas Dental School, and recipient of the Gordon Christensen Lecturer Recognition Award. 

He is a Past President of the Florida Dental Association and past American Dental Association (ADA) Trustee. 

Executive Director | Gail Siminovsky, CAE | Coral Springs, Florida

Ms. Siminovsky is a leadership professional and has served as executive director of the Academy of Laser Dentistry since 1999 and serves the ALD Board as an advisor. Gail is the 2019 Florida Society of Association Executive of the Year. She earned and maintains the credential Certified Association Executive (CAE) from the American Society of Association Executives (ASAE) and served on ASAE’s Small Staff Advisory Committee. Gail is an active member of FSAE after serving as Chairwoman of the Board in 2021-22 and is a member of the American Dental Association’s Committee on Dental Meetings and National Coalition of General Dental Organizations (NCGDO). Gail raises awareness of the role of lasers as beneficial tools that dentists and hygienists have for treating dental disease. She speaks on governance and board leadership, building strategic alliances, and the importance of associations being trusted knowledge brokers. 

About the Academy:  The Academy of Laser Dentistry (ALD) is the only independent and unbiased non-profit association devoted to laser dentistry and includes clinicians, academicians, and researchers in all laser wavelengths. The Academy is devoted to clinical education, research, and the development of standards and guidelines for the safe and effective use of dental laser technology. The ALD was founded in 1993, with the merging of the International Academy of Laser Dentistry, the North American Academy of Laser Dentistry, and the American Academy of Laser Dentistry. For more information, visit www.LaserDentistry.org.  For updated news and information, follow the ALD on Facebook, LinkedIn, and Instagram. 


Photo Caption: Left to right: Executive Director, Gail Siminovsky, CAE | Immediate Past President, Samuel B. Low, DDS, MS, Med | President, James Carreiro, DMD | President-Elect,  Walid Altayeb, DDS | Treasurer, Grace Sun, DDS | Secretary, Shigeyuki Nagai, DDS, PhD. 

Tuesday, May 23, 2023

CareQuest Institute Requests Grant Proposals Focused On Care Transformation



Submissions Should Include Proposals for How Community Organizations Can Expand Their Care Delivery  

 

 — CareQuest Institute for Oral Health®, a leading national nonprofit focused on creating a more accessible, equitable, and integrated oral health system, has launched a request for proposals (RFP) to fund projects and partners geared toward health care transformation. Applicants will likely be community organizations looking to expand how oral health care is delivered or safety net clinical facilities looking to grow their community engagement. Proposals are now open and are due by June 30.

 Relevant RFPs should combine two core interrelated elements of work: (a) carry forward care transformation concepts; and (b) ensure authentic and deep community engagement is embedded in the practical implementation of those concepts.

 “Investing in organizations that share in our vision of an oral health care system that works better for everyone allows us to get one step closer to a future where everybody can access the health care they need,” said Trenae Simpson, Director of Grants and Programs at CareQuest Institute. “We know that oral health care solutions will not be as effective and meaningful without those individuals most impacted by oral health disparities driving the work. This RFP is an opportunity for oral health providers, advocates, and researchers to share information, act, and collaborate with communities toward a healthier, more equitable future.”

To advance oral health equity and access to quality, whole-person care at a systemic level, CareQuest Institute, along with other partners in oral health care, has been at the forefront of developing and testing care transformation best practices. Winning proposals will focus on the idea that care transformation efforts cannot advance effectively without the community members those efforts intend to serve driving the project forward.

 Examples of projects that fall within the Community and Care Transformation Request for Proposals:

A safety net partner piloting new value-based care procedures within clinical practice, overseen by a representative patient/community body that has active input into the planning, implementation, and evaluation of the new practice impact on patient experience

A state policy organization utilizing a formal process that ensures ongoing community input and involvement to advocate for medical/dental integration measures within state Medicaid policy

A community-based or grassroots organization building power among community members to participate in advocacy in local or state policy spaces around care transformation concepts

A safety net provider collaborating with community partners to expand and use innovative workforce models that are representative of their patients and families

 Specific details related to eligibility, proposal requirements, and evaluation criteria can be found on our Community and Care Transformation Request for Proposals page.

  

Monday, May 22, 2023

Fully Digital Same-Day Restorative Dentistry




A short post today because if you follow the link, you'll get about 4 pages to read...

As I've written here before, for a little over a year now, in the office we have been working with the DGShape DWX-42W mill.  It has allowed us to do some pretty amazing dentistry as well as bring added value to our patients who have busy schedules.  We are doing "same day dentistry" as well as what I have termed "just in time dentistry".  The JIT dentistry is for situations where a patient may not have time in their schedule for the entire procedure, but we can certainly prep on one day and then deliver next day or in the next couple of days, again allowing them to return when their schedule permits.

Last summer as we really hit our stride with the device. we decided to do a peer reviewed case study to show the efficiencies and amazing results of the DWX-42W.  The good people at Inside Dentistry were interested in publishing it and the process went really well.

The result was published in the May 2023 issue of Inside Dentistry.  I was especially impressed with Jason and the editorial team who allowed my byline to state my title as Chief Dental Editor and Technology Editor for Dental Products Report.

You can read the full case study here.