Monday, August 8, 2022

LightForce Welcomes Roger George to Company Board

Former Invisalign Exec Joins LightForce to Help Drive the Second-Wave of Orthodontic


 LightForce, makers of the world’s only fully customizable 3D

printed braces system, announced today that industry veteran, Roger George, has been appointed

to the company’s Board of Directors. Mr. George served as Senior Vice President of Global Legal

and Regulatory Affairs at Align Technology, helping that company scale during a pivotal time in their

growth. In particular, he became an established expert in establishing, prosecuting, and protecting IP

in the dental industry.

“Roger has been in the orthodontics space for over 15 years and understands what it means to

focus an organization for rapid growth,” said LightForce CEO Alfred Griffin. “His industry

knowledge, functional expertise, and leadership experience in a hypergrowth environment will

all be invaluable to the LightForce team and the Board as we pursue our mission to create a

new standard of care for braces.

“Based on my experience, I see a tremendous opportunity in front of Alfred and the LightForce

team,” said Mr. George. “Clear aligners demonstrated that customized treatment plans based

on 3D-scans and sophisticated software were the future of orthodontics; however, the vast

majority of patients continue to be treated with braces. It’s truly exciting to join LightForce as

they drive the second-wave of digitization and customized braces therapy to address this huge

segment of the orthodontic patient population.”

About LightForce

LightForce is a digital platform providing orthodontists with fully customized, 3D printed tooth-moving

tools. Founded in 2015 by Dr. Alfred Griffin, DMD, PhD, MMSc, along with Dr. Lou Shuman, DMD,

CAGS, LightForce is revolutionizing the specialty through advanced manufacturing and technology.

After five years of extensive research and development, LightForce launched its first product to the

Orthodontic market- the world’s only fully customized 3D printed bracket system and digital

treatment software. Learn more at

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