Nationally Recognized Cariology Leader to Help Advance Strategic Initiatives Focused on Disease Prevention, Value-Based Care, and Medical-Dental Integration
Personify Group, a strategic branding, communications, and commercialization advisory firm serving the dental and oral health industries, announced today that Dr. Brian Novy, one of the profession's most respected authorities on cariology, preventive dentistry, and evidence-based oral healthcare, has been named the company’s Cariology and Preventive Dentistry Advisor.
The appointment reflects Personify Group's growing commitment to supporting organizations that are redefining oral healthcare through prevention, disease management, oral-systemic health awareness, and healthcare innovation. Dr. Novy's expertise will help guide the firm's work at the intersection of science, clinical practice, patient outcomes, and commercialization.
Widely regarded as one of dentistry's leading voices in caries management and disease prevention, Dr. Novy also serves as president of the National CAMBRA Coalition and holds faculty appointments at the Harvard School of Dental Medicine and other leading institutions. He has served on the American Dental Association Council on Scientific Affairs and as a consumer representative to the U.S. Food and Drug Administration's Dental Products Panel. Throughout his career, Dr. Novy has been a leading advocate for transforming dentistry from a procedure-centered model into one focused on disease prevention, risk assessment, and long-term health outcomes. His influence extends across academia, private practice, organized dentistry, industry, and public health, helping clinicians and healthcare organizations adopt evidence-based strategies that preserve natural tooth structure and improve patient wellness.
"For decades, dentistry has excelled at repairing the consequences of disease. Dr. Novy's work has been focused on preventing disease before irreversible damage occurs,” said Michael Ventriello, Co-Founder and Chief Communications Officer of Personify Group. “His leadership in preventive dentistry aligns perfectly with our vision of helping innovative organizations improve both oral health and overall health outcomes."
According to Mark Ross, Co-Founder and Chief Branding Officer of Personify Group, "The future of dentistry will be defined by prevention, personalization, and integration within the broader healthcare ecosystem. Dr. Novy’s perspective will help ensure that the companies, technologies, and thought leaders we support are contributing to meaningful improvements in patient health while advancing the profession itself."
Dr. Novy said he was attracted to Personify Group's commitment to helping innovative organizations communicate scientific advancements in ways that create meaningful impact.
"I believe the future belongs to organizations that can effectively communicate evidence-based solutions and help accelerate the adoption of preventive care models,” said Dr. Novy. Personify Group understands the importance of bridging science, education, innovation, and communication, and I'm excited to contribute to that mission."
Dr. Novy's appointment is part of Personify Group's broader effort to assemble a multidisciplinary advisory team capable of helping clients navigate some of the most significant and complex trends shaping healthcare today, including preventive dentistry, oral-systemic health, minimally invasive treatment approaches, healthcare consumerism, artificial intelligence, and medical-dental integration.
About Personify Group
Personify Group is a strategic branding, communications, and commercialization advisory firm serving the dental and oral health industries. The firm partners with emerging innovators, established manufacturers, healthcare organizations, and industry leaders to accelerate market adoption, strengthen thought leadership, and build brands that advance the future of oral healthcare.
Guided by a growing network of clinical, scientific, and business advisors, Personify Group is particularly focused on helping organizations champion prevention, oral-systemic health, evidence-based care, early caries solutions, and innovations that improve patient outcomes while strengthening the connection between dentistry and overall healthcare.
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