GuruNanda is a company that is making a pretty big splash in the oral healthcare market. I've seen them in some major retailers. I've tried some of their products and I like them. Today, GuruNanda is announcing a major new retailer for their products...
Ayurvedic-Inspired Oral Care Meets Modern Beauty Retail
GuruNanda, the wellness-forward brand revolutionizing oral care with Ayurvedic wisdom and clean ingredients, is proud to announce its launch into The Wellness Shop within select Ulta Beauty stores nationwide this July.
This milestone partnership brings five of GuruNanda’s best-selling oral care innovations—rooted in natural ingredients, essential oils, and science-backed formulas—into one of the country’s most influential beauty retail destinations.
Ulta Beauty guests browsing on ulta.com and in select stores will now have access to:
- GuruNanda Whitening Strips – 7 Day Treatment: Dry-strip technology powered by hydrogen peroxide and coconut oil for gentle yet effective whitening—even for sensitive teeth.
- Dual Barrel Whitening Mouthwash: A fluoride- and alcohol-free brightening rinse featuring a unique dual-chamber system with hydrogen peroxide, baking soda, and essential oils.
- Fluoride-Free Hydroxyapatite Whitening Toothpaste: Remineralizes and brightens with the power of hydroxyapatite, a clean, enamel-safe fluoride alternative.
- ·CocoMint Oil Pulling: A TikTok-favorite blend of coconut oil and essential oils, inspired by Ayurvedic rituals, designed to cleanse, detoxify, and support whole-mouth health.
- GuruNanda Whitening Gel Pens (2ct): Convenient and easy-to-use whitening gel pens that offer up to 20 uses per pen, featuring a soft application brush and a fresh mint flavor for a gentle, on-the-go whitening experience.
“As a brand rooted in holistic wellness, partnering with Ulta Beauty is a natural next step,” said Puneet Nanda, CEO and Founder of GuruNanda. “Our mission has always been to bridge ancient wisdom with modern science, and we’re excited to introduce a new kind of oral care to Ulta’s community—where beauty begins with a healthy smile.”
“At Ulta Beauty, we’re committed to expanding what wellness means for our guests—inside and out,” said Laura Beres, VP of Wellness Merchandising at Ulta Beauty. “Oral care is an important part of that journey, and we’re thrilled to welcome GuruNanda’s innovative, Ayurvedic-rooted formulas into our growing wellness assortment. Their oil pulling blend has seen incredible viral success on social media, and we’re excited to meet our guests where their curiosity and self-care rituals are trending. With this launch, we’re proud to offer even more effective and feel-good solutions that align with how beauty and wellness continue to evolve.”
For more information, visit www.GuruNanda.com or www.ulta.com/brand/gurunanda.
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