Tuesday, August 29, 2023

DGShape Allows Us to Exceed Patient Expectations


Running a practice can be hard... especially in today's environment.  A practice owner has to wear a lot of hats and shift gears constantly to keep up with both their professional skills as well as their business skills.

There are lots of factors to take into consideration.  Concerns about the economy can make things difficult and when you add in that dentistry is looking at higher costs since the pandemic, it can definitely be difficult to keep the schedule full as well as be able to budget for things such as salary increases, continuing education, retirement, and new equipment.

Of course, the lifeblood of any business is to ensure that there is a steady stream of new clients while also ensuring that existing clients receiving outstanding service.   I really dislike talking or even thinking about healthcare (especially dentistry) as a business, but it's an unfortunate fact of life.  As I have said many times in my career, you be the best clinician with the best skills in the world, but if you do not operate your practice at a profit,  you will not survive and consequently will not be able to help many people.  I feel that in healthcare profit should be far down on the list of priorities, however it *does* need to be there.  The difference to me is that money should NOT be the motivating factor.  If you provide good care and treat people properly, the money will follow.

For me, one of the things that I have always loved about practicing dentistry is that we get to spend quite a bit of time with our patients and that allows us to form amazing bonds with them.  I have many folks who have been with me since I opened the doors and I am incredibly honored to say that.

I bring that up because those bonds are one of the things that brings more patients into a practice.  When people build bonds with an office, that increases satisfaction and referrals.  However, some offices feel they need to spend a lot of money on external marketing.  Instead, in my practice over the last couple of decades, we have preferred to invest in technology and let the technology and our relationships perform our marketing.  We care about our patients *and* we care enough to invest in the best tech to take care of them.  Our relationships with patients let us tell them about our tech and to explain *why* we feel the tech helps us to provide great care for them.

We had a recent situation that worked just like that.  A patient was diagnosed with the need for a crown.  However just that day they had learned that work was changing healthcare coverage and the patient would be losing dental coverage.  The plan pays for crowns on the cement date not on the prep date.

"Is there any way we could get this done before August 31st?" came the nervous question.

We were only too happy to reply, :"Yes, we have the ability to do that!"  We could answer in the affirmative because of our DGShape mill.  The DWX-42W allows us to perform same day or next day dentistry.

The patient left thrilled.  You can count on the fact that co-workers, family, and friends heard that story as well.   The technology markets itself, which is just one more good reason to check out what DGShape can do for your office!

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