Dental Marketing Veterans Michael Ventriello and Mark Ross Join Forces to Form Personify Group, Dentistry’s Brand Growth Partner

 

I've had the good fortune to meet a lot of great people in my career.  Two of those people are Michael Ventriello and Mark Ross.  They are both involved in the marketing aspect of the dental industry.  Now they've combined forces to create Personify Group.  Read on for all the details:

Mark Ross and Michael Ventriello, the veteran dental marketing experts who introduced dentistry’s first virtual focus group platform; The Virtual Dental Team, as well as dentistry’s leading investor pitch deck service; PitchIt DDS, recently launched their most ambitious initiative to date;  Personify Group – Dentistry’s Brand Growth Partner.

According to Personify Group Co-Founder and Chief Marketing Officer, Mark Ross, “The dental industry is being disrupted by companies introducing new technologies such as Artificial Intelligence, 3D Printing, Robotic Surgery, Teledentistry and advances in Implant Dentistry. In order for these brands to succeed and thrive in a competitive marketplace, there needed to be a new non-traditional marketing partner – willing to disrupt alongside them with non-traditional growth solutions.”

Personify Group is built on six integrated pillars of brand growth acceleration. Its service offerings will include the following solutions categories: 

• Brand Development:  Audits, Corporate Identity, Story Creation, Virtual Focus Groups and Website development.
• Product Launch Services:  Beta Testing, KOL Unboxing Videos, Advertising, Public Relations, Return-On Branding™ Analysis.
• AI-Powered Technology: Lead Funnel Automation, Customer Journey Automation and Sales Conversion. 
• Investor Marketing: Investor Pitch Decks, Investor Introductions and Marketing Support for Venture Capital Portfolio Companies.
• -more-
• Training & Education: Dental Educator Network,  Future KOL Training, Virtual and On-Site CE Programs.  
• Content Development & Syndication: Blog, Podcast, Articles, Newsletters, Whitepapers and Social Media.

“Although there are many self-proclaimed disruptors entering the dental market, their marketing is very often yawn-inducing,” states Personify Group Co-Founder and Chief Communications Officer, Michael Ventriello.  “So much of the dental brand marketing that we see today not only lacks a creative spark, it simply isn’t memorable. This can be fatal when you consider that the average person is bombarded with 4,000 t 10,000 ads a day. Our goal is to help our clients rise above the noise.”

At the present time, the following dental industry experts have joined Personify Group as Advisor Partners: Amber Auger RDH, Dental Hygiene; Dr. John Flucke, Dental Technology; Dr. Thomas Jackson, Dental Implants; Tonie Koenig, Digital Automation; Dr. Jeremy Krell, Venture Capital; Paige Mead, Corporate Culture; Fred Pesce, Web/UX Development; Jim Shavel,  DSO Data Strategies Advisor.

For more information, visit www.personifygroup.com, or connect on LinkedIn.

About Personify Group: Founded by dental marketing experts Michael Ventriello and Mark Ross, Personify Group is redefining dental branding, marketing, and communications with an integrated mix of disruptive and dynamic solutions specifically designed to accelerate growth for dentistry’s disruptors – from startups to upstarts!

Founded by dental marketing veterans and creative strategists Michael Ventriello and Mark Ross, Personify Group is redefining best practices in story-telling, creative development, marketing technology, digital media, demand generation, influencer relations, product development, public relations, and investor marketing, in order to amplify the impact and growth potential for dentistry’s next generation of innovators. 

At GNYDM 2024: Owandy Radiology Disrupts Cone Beam Market with The AI-Enhanced I-Max 3D XPro

For those of you who are attending the Greater New York Dental Meeting, here's some important info about a new product announcement from Owandy.  This new device will be available to see and purchase at the meeting.  If you happen to be there, be sure to check it out and tell the Owandy folks I said hi! 

4-in1 Compact CBCT Unit Features AI Processing, Reduced Radiation, 16x11 FOV, Improved Resolution and Wall or Column-Mounted Options    

Owandy Radiology Inc., a global leader in the manufacture of dental radiology hardware and digital imaging software, will be unveiling the l-Max 3D XPro CBCT unit in booth #3614 at the Greater New York Dental Meeting in New York City. 

“The new, I-Max 3D XPro is the most advanced and versatile CBCT unit on the market, and like all Owandy innovations, it’s an outstanding value,” explained Owandy Radiology’s General Manager, Boris Loyez. “Available as a wall or column-mounted option that can fit in virtually any space, I-Max 3D XPro is redefining the cone beam x-ray category with its 2D, 3D, and CAD/CAM capabilities and other advanced features - making it the perfect choice for any dentist’s budget or office size.” 

I-Max 3D XPro also includes the following sophisticated features:

• AI Processing: Improves image quality up to 52%.
• Larger 16x11 Field of View: Enables full-jaw radiographs which are very useful for the diagnosis and treatment of TMJ and sleep apnea.
• New Smart Sensor Technology: Improved resolution up to 70 microns.
• Focus Scintillator Technology: Reduces radiation and increases
•  patient safety.
• QuickVision 3D Software: Ideal for guided implant surgery. Seamlessly imports STL. files from labs or digital scanners. 
• TruView Art Technology:  Produces sharper diagnostic images for more accurate treatment plans.
• Interoperability – Easily integrates with all practice management programs. 

“The Owandy I-Max 3D XPro is the sound year-end investment that will provide superior ROI and expanded clinical capabilities for years to come,” added Loyez. “See it for yourself at booth #3614 during the Greater New York Dental Meeting.”  

As part of this new product release, the first 25 buyers of the brand-new and innovative I-Max 3D XPRO CBCT will receive $10,000 off the regular price. To order, visit  https://www.imax3d.us

For more information about Owandy's full line of radiology and digital imaging products, visit www.Owandy.com, call 516-858-5695, or send an e-mail to sales@owandyus.com.  Distributor and DSO inquiries are always welcome.

About Owandy Radiology, Inc.: 

Headquartered in France, and serving North America from its newly-expanded sales, distribution and training facility in Garden City, New York, Owandy Radiology is a global leader in the manufacture of dental radiology hardware and imaging software. Its products are distributed through dental dealers across the USA, and in more than 100 countries world-wide, on every continent. For more information, visit www.Owandy.com.

Big Sale from Mouthwatch!

 

In keeping with my effort to let readers know about cost savings as the end of year approaches, here's a good one from the good people at Mouthwatch.

The company makes good great affordable intraoral cameras.  I happen to own use them every day.  The company is now making 'bundles' available for a short time, so if you're interested, click fast!  The promotions are as follows:

• Essentials Bundle:  includes 3 intraoral cameras, 1000 OptiClear  Sleeves, and 3 Wall Brackets.  You can save over $250
• Plus+ Pack: includes 1 Plus+ HD Intraoral camera, 1 intraoral camera, 500 pack of OptiClear Sleeves, and 2 wall brackets
• Build-Your-Own-Bundle: This deal gets you 15% off everything you order.

Remember, this is a limited time chance for savings, so make sure you follow the link to the deal you want.  Mouthwatch is a great company, great people, and great products.  Over the years I've gotten to know a few of the people there and I've always been impressed with them.  I also credit them with turning the intraoral camera market on its head.  The company was the first in the industry to come to market with intraoral cameras that were truly affordable *and* provided nice images.  I've been a customer for years.

Ultradent Halo Section Matrix Continues to Impress

 

If you are a restorative dentist, you're always looking for  a way to get great contacts on your posterior restorations.  We all occasionally struggle with getting good contacts and proper contours.  The idea, of course, is to recreate what nature provided, but that can sometimes be challenging.

Earlier this year, I got a chance to start working with Ultradent's new  Halo Sectional Matrix System and I've been using it for a few months now.

The Halo is a complete restorative sectional matrix system.  The kit comes with everything you need to take it out of the box and start using it right away.  

One of the really nice features is the 'pin tweezers'.  The bands have a small hole on both ends as well as on the top tab at the midpoint.  The pin tweezers are self-closing with a small pin in the jaws that allow them to engage the hole and securely hold the band for both delivery and removal.  It makes using the system incredibly easy.

The rings are stackable for multiple surface restorations.  They are nickel titanium and are engineered to be used over 1000 times.  They provide great separation and their grips hold the bands securely in place.

I also like the wedges which are V-shaped on the bottom.  That allows them to compress at the slimmest point in the interproximal box and expand across the entire gingival margin for a great finish line.

If you are looking for a new system or want to deliver your restorations with higher quality and lower stress, I think you should check out the Ultradent Halo.

You can  get more info on Halo by clicking this link.  

After clinical testing, this system is *highly recommended*.

Get 50% OFF Acuity X-Ray Sensor from AMD

 

The end of the year is rapidly approaching!  As I like to say, for some of us "Objects in calendar are closer than they appear".

With that in mind, some of my posts this month are going to be letting you know about sales being offered by manufacturers.  I know a lot of my fellow private practitioners are looking to take advantage of Section 179 for tax savings.  Because of that, I want to make sure that if you are looking to take advantage of the savings you'll be able to find some good ones sprinkled here until the end of the year.  I promise to give you my regular type of posts too, but saving money can be important.  Especially for private practices or recent graduates with significant student loan payments.

Today's post is a about great deal from AMD on their new Acuity digital x-ray sensor.  However the company is also offering some great deals on other items as well.

• Picasso Lasers
• Monet Laser Curing Light
• ZaPro Surface Disinfectant
• Laser Protective Glasses
• ClearView Blue LED Bulbs
• Picasso White Tooth Whitening Gel
• A few other items

Here is what the company is saying about the Acuity:

Acuity's Direct X-ray Photon Detection technology offers unparalleled precision, speed, and patient comfort. REALITY Ratings & Reviews, a leading dental products evaluation provider, described Acuity’s image quality as, “significantly better than the sensor we have been using,” and also stated, “Acuity produced … much more detailed and diagnostic images.”

Key Benefits of Acuity:

• Crystal-Clear Images: Highly detailed X-rays for confident diagnoses.
•  Faster Imaging: Streamline your workflow and see more patients.
•  Patient Comfort: Ergonomic design for a less invasive experience.

Black Friday Savings:

Take advantage of this phenomenal offer—50% OFF Acuity! According to REALITY Ratings & Reviews, “...with the Black Friday discount, we’re not sure why anyone would still opt to purchase a high-priced sensor.” 

Use code BLKFRI2024 at checkout to save big!

Don't miss this opportunity to upgrade your practice and provide exceptional patient care.

If you are interested, this link will take you to the page for the promotion on all four items.   

Get a $1,000 Rebate on DEXIS Scanners & More!

Heres some big savings news from DEXIS.  The end of the year is rapidly approaching and I know that a lot of doctors are wanting to take advantage of Section 179 savings before December 31.

To  help those of you who are interested, DEXIS has some really special pricing happening now.  

• Get a $1000 rebate of the DEXIS 2800W intraoral scanner
• Save $20,000 on the Orthopantomograph™ OP D™ EX
• Save over $200 on the Nomad™Pro 2
• Save over $500 on the DEXIS Ti2 intraoral Sensor

All of these deals can be found by clicking this link.  Enjoy the savings!

Planet DDS Accelerates Growth in 2024 With Product Innovation, New Partnerships, and Record-Breaking Revenue

 

-Planet DDS, a leading provider of cloud-based dental practice management solutions, is announcing several landmark accomplishments in 2024, cementing its position as a trailblazer in the dental industry. From new product improvements and partnerships, to fast-growing revenue and more, Planet DDS is poised for another record-breaking year.

Planet DDS made significant strides in product development throughout 2024, continuing to enhance its cloud-based solutions. Key developments included:

• Introduced DentalOS™: One of the standout achievements of 2024 was the launch of DentalOS, the industry’s first dental operating system, designed to address the pressing issues facing DSOs. Traditional dental software is broken—with inefficiencies, data silos, and a lack of flexibility that limits DSOs’ ability to scale and adapt. DentalOS is built to fix this by creating a customizable ecosystem through its open API platform, enabling seamless integration of third-party software and allowing DSOs to tailor-make their technology stack. This approach eliminates the restrictive nature of closed, proprietary systems and supports DSOs in achieving scalable, future-proof operations. In addition, Planet DDS released a comprehensive DentalOS eBook that introduces the new platform and its key benefits.

• Unveiled the Most Comprehensive and Open API Program: Planet DDS introduced its new open API program, to help DSOs enhance interoperability between tools, provide workflow customization, and improve security. Because the program allows DSOs and partners to seamlessly integrate various applications and facilitates synchronized data sharing, DSOs can realize new operational efficiencies.

• Enhanced Denticon and Added New Features: Planet DDS continued to advance its flagship product Denticon, launching a reimagined version that enhances practice management, patient communications, analytics, and marketing. In addition, the platform grew revenue by over 40% year over year, and the company is excited to announce that it recently surpassed $100 million in annual committed revenue. The company became the first dental practice management solution provider to achieve SOC 2 Type 2 certification across all of its products. It also launched Denticon’s single sign-on (SSO) feature to streamline access and improve security.

“2024 has been a banner year for us, with our sights set on accelerating the future of dental practice management,” said Eric Giesecke, CEO of Planet DDS. “We’re going beyond innovating our technology—we’re reshaping the dental industry as we know it by setting a new standard of how DSOs work and delivering a roadmap to the future. These key milestones have proven our cloud-based technology is driving the industry forward.”

Planet DDS has continued to forge key partnerships in 2024, expanding its technological capabilities:

• VideaHealth Integration: The new partnership with VideaHealth makes Planet DDS the first dental imaging solution provider to integrate with all three major AI companies—Overjet, Pearl, and VideaHealth. This integration enables dental practices to choose their preferred provider and leverage AI for enhanced imaging capabilities and improved diagnostic accuracy.

• Revenue Cycle Management (RCM) Enhancements: In partnership with DentalXChange, Planet DDS integrated the XConnect APIs earlier this year into Denticon to streamline insurance processes. The enhanced RCM workflow improves efficiency in claims processing, eligibility verification, and payment posting.

Throughout 2024, Planet DDS has continued to expand its customer base, while also introducing programs to support dental groups of all sizes:

• New Notable Customers: Notable DSOs, including SEVA Dental, Smile Doctors, DecisionOne Dental, Five Points Dental Specialists, and Chord Specialty Dental Partners, have all adopted Planet DDS solutions this year. Smile Doctors, in particular, has surpassed 400 locations using Cloud 9, while DecisionOne Dental and Chord Specialty Dental Partners have implemented Denticon and Cloud 9 across their practices. Additionally, Imagen Dental Partners, a dental partnership organization with over 100 locations, recently joined as a new customer.

• New Launchpad Program to Help Emerging Groups Scale: Planet DDS unveiled its Launchpad Program, a unique initiative designed to democratize access to cloud solutions for emerging dental and orthodontic groups looking to scale and grow. Available to new customers, eligible groups have access to the best-in-class practice management and imaging solution features at 80% savings, plus education and support from a team of growth experts.

Accolades Highlight Remarkable Growth and Industry Leadership

Additionally, Planet DDS has received significant recognition for its sustained growth trajectory. They climbed to No. 1,599 on the Inc. 5000 list, a significant leap from No. 3,376 in 2023 and No. 2,489 in 2022, and earned the #3 spot for Fastest Growing Medium Sized Companies with the Orange County Business Journal. For the second consecutive year, Planet DDS has earned a spot on the prestigious 2024 Deloitte Technology Fast 500 list, securing spot #352 with a 333% growth rate over the past three years.

With these accomplishments, Planet DDS is well-positioned for continued success throughout 2024 and beyond. As the company scales its client base, elevates its product offerings, and leads in technological innovation, it remains committed to transforming the dental industry with cloud-based solutions that drive growth, efficiency, and improved patient outcomes.

About Planet DDS:

Planet DDS is the leading provider of cloud-enabled dental software solutions, serving over 13,000 practices in the United States and having over 118,000 users. The company delivers a complete platform of solutions for dental practices, including Denticon Practice Management, Apteryx Cloud Imaging, Cloud 9 Ortho Practice Management, and Legwork Practice Marketing. Planet DDS is committed to creating value for its dental practice clients by solving the most urgent challenges facing today’s dental practices nationwide. To learn more, visit: Planet DDS.