Seasoned B2B/B2C Commercialization Expert Will Help Dental Innovators Scale Across Professional and Consumer Markets
Personify Group, a strategic branding, communications, and growth advisory firm serving the dental industry, announced today that Mason Kesner, a B2B/B2C commercialization consultant and growth strategist, has joined the company’s advisory board.
Kesner brings 15 years of experience scaling CPG brands such as P&G and Unilever across professional, retail, and e-commerce channels, as well as founding and exiting an independent premium consumer brand agency at eight figures. His appointment comes at a time when the dental industry is undergoing a significant structural shift, as clinical care, consumer-driven oral health, and digital delivery models continue to converge.
A new generation of dental companies is emerging with oral health innovations designed to succeed across both professional channels and direct-to-consumer markets, requiring more integrated commercialization strategies than traditional dental models have supported.
“Mason’s unique skill set aligns perfectly with where the dental industry is heading,” said Michael Ventriello, Co-Founder and Chief Communications Officer of Personify Group. “We’re seeing more companies that need to build clinical trust and consumer demand at the same time. That requires a different kind of strategy, and Mason knows how to execute it.”
Currently leading growth and strategy initiatives within an agency investment platform, Kesner is now advising Personify Group on product commercialization strategy, helping align brand development with scalable revenue models. His expertise spans go-to-market execution, growth architecture, and building integrated revenue engines.
“What drew me to Personify Group is their ability to translate complex innovation into market traction,” said Mason Kesner. “The brands that succeed in this next phase of dentistry will be the ones that connect clinical credibility with consumer relevance and execute across both.”
Through his advisory role, Kesner will support Personify Group’s clients in developing integrated commercialization strategies that align brand-building with measurable revenue growth across both professional and consumer audiences.
“Mason understands how to take a strong brand foundation and turn it into real market momentum,” said Mark Ross, Co-Founder and Chief Branding Officer of Personify Group. “His perspective helps ensure our work resonates and performs simultaneously across professional and consumer markets”
About Personify Group
Personify Group is a strategic branding, communications, and growth advisory firm focused on the dental and oral health industry. The company works with emerging innovators and established dental organizations to develop brand narratives, industry visibility, and market adoption strategies that connect scientific innovation with real-world clinical practice and consumer adoption.
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