FOR IMMEDIATE RELEASE
Canadian Dentists Embrace Social Media as Practice-Building Tool
Toronto – July 29, 2014 – More and more Canadian dentists are now using the social media to promote their dental practices, according to results from the DIAC (Dental Industry Association of Canada) Eighteenth Annual Future of Dentistry Survey.
Over 25% of respondents are currently actively employing social media as a promotional tool, an all- time high and progressively trending upward from 16.4% last year and 13.3% in 2012 when the question was first asked. This has moved the option from last place to number 4 on the list of preferred promotional options, after the traditional referrals (#1), promotion of new technologies (#2) and community service (#3) and well ahead of print/TV/Radio media, newsletters (whether print or on-line) and direct mail.
A further 40% stated they were planning to use social media within the next two years. While this percentage of those “planning to use Social Media” is a similar result to that from the past two surveys, it is apparent that Canadian dentists who stated they were planning to employ Social Media as part of their practice promotion efforts are actually implementing it over time.
Almost 1000 (987) practicing Canadian dentists responded to this year’s survey (similar to the response achieved over each of the previous seventeen years) with a good proportional distribution across all regions of the country. Based on this response rate, overall 2012 survey results have an accuracy of +/- 3.1% 19 times out of 20.