A really short post today because the real info comes from the link below, but I want to provide a little backstory to this. I've been friends with Micheal Ventriello for at least 20 years. He's an amazing public relations mind. When I met him he was working for an ad agency that specialized in a focus on dentistry.
We'd see each other at industry meetings and exchange emails in between those events. We eventually graduated up to meeting for breakfast at those meetings and then we eventually began collaborating together on projects. In fact, recently Mike started a PR collaboration with another great friend, Mark Ross. They launched Personify Group in the fall of 2024 and I have joined as the Dental Technology Advisor to help with their services and deliverables.
Mike recently reached out to me about collaborating wiht him on his Dental Duets column for Dr. Bicuspid. That column recently went live and I think (selfishly I'll admit) that it's a pretty good read. You can find the column here. Enjoy!
No comments:
Post a Comment