Thursday, October 22, 2020

OrthoFx Evaluation is Starting... and Why Competition is Good!!!


Everyone wants to look better and a better smile is part of that equation.  Time after time, surveys (both scientific and simple word of mouth) have shown that the number ONE thing people use to judge attractiveness of other human beings is their smile.  Straight, white teeth are a huge part of your appearance and in today's environment having those straight white teeth is almost a right of passage from adolescence to adulthood.

And the *true* right of passage is pretty much related to a treatment plan that involves orthodontics.  From about the 1950s to the late 1990s, that meant utilizing the local orthodontist to get your kids teeth perfectly straight.

What changed in the late 1990s?  That's when the world of tooth moving changed with the invention of Invisalign.  Let's face it, almost everyone wanted straight teeth, but before Invisalign the only real option was those really ugly brackets and wires.  However, someone had the radical (and simple) idea of using plastic material to force the teeth to move instead of pressure from wires and rubber bands.  Hello clear aligners!

Suddenly in the early 2000s Invisalign roared across the plane of the dental marketplace and became a juggernaut.  It created a demand for "clear braces".  That demand had existed prior to Invisalign but there really hadn't been a way to accomplish straightening teeth without brackets and wires.  

Utilizing a space age plastic, Invisalign changed everything.  Suddenly the idea of "clear braces" or "invisible braces" was reality.  The company was incredibly successful and patients were incredibly happy.  It was a match made in heaven.

And this match lasted until a couple of years ago when the Invisalign patents expired.  At that point competition began to arrive on the market.  I've watched this market with a great deal of interest since the patents expired.  I've been an Invisalign provider for quite a few years, but as those of you who know me best understand, I'm always looking for the next great thing.  Just because there has been a super awesome thing invented doesn't mean it will always occupy first place.  Rotary desktop phone anyone?   You get my point.

That's why I'm now exploring and starting to work with OrthoFx.  This is a company that was started by three former executives who helped bring Invisalign to market and moved it to the top.

Like any big company (and Align Technologies, the parent of Invisalign is a *very* big company), these three really smart individuals saw the parts of Invisalign that needed fixing.  They took their knowledge of the company and the business model and said, "It would be SO much better if it was just done *like this*".

OrthoFx is Invisalign for the next twenty years.  By that I mean this:  Invisalign became a very big company very quickly and while very successful, there were things that needed to be changed and fixed.  Unfortunately big companies do not change very quickly so changes weren't implemented.  For instance, did you know that they are *still* using the same plastic formula for their aligners that they were using 20 years ago?  I didn't think so.  When you think about how much progress has been made in science in the last 20 years, it's almost stunning that no change was made.

OrthoFx has an incredibly high tech and space age material that is darn near clear... as close to clear as you can get.  And that is just one of the advancements.

I'm going to be using OrthoFx for the foreseeable future and then reporting to you about it, right here.  You'll get the full enchilada of the plusses and minuses here on the blog.

There is a ton more info available and a ton more reasons why I've decided to make the jump to OrthoFx and I'll be talking about them over the next several months.

In the meantime, if you'd like to learn more or better yet, join me on my journey, check out OrthoFx right here.  

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