Monday, April 14, 2014



Lompoc, California, March 25, 2014 – DenMat, a leading manufacturer and distributor of innovative esthetic dentistry and advanced oral health solutions, announced today that it has acquired substantially all assets of G. Hartzell & Son Inc. (“Hartzell”). Founded in 1935, and family-run for 79 years, Hartzell manufactures high- quality precision dental and surgical instruments in Concord, California in the East Bay area of San Francisco.

Hartzell’s industry-leading precision instruments are the instruments of choice of discerning clinicians and hygienists for periodontal and dental hygiene, restorative dentistry, surgery, orthodontics, implantology, endodontics, and diagnostics.

“DenMat is honored and excited to acquire Hartzell,” said Steve Semmelmayer, CEO of DenMat. “We are delighted that the Hartzell family has entrusted us with the time-honored legacy of the Hartzell brand. Hartzell instruments are the world’s gold standard for dental and surgical instruments because of their extraordinary quality, consistency and craftsmanship. DenMat now has broadened its range of superior products for hygiene, as well as instrumentation for restorative, periodontal, endodontic and surgical procedures,” added Semmelmayer.

Building on its goal to offer dental professionals a wide range of high-quality choices, DenMat’s addition of Hartzell instruments follows DenMat’s acquisition of a comprehensive line of oral hygiene and soft tissue management solutions from Zila, Inc. Also, in the past two years, DenMat acquired restoratives and impression product lines from Royal Philips Electronics and acquired PeriOptix, Inc., a California-based company known for high-quality magnification and illumination technologies for dental and medical professionals.

Andy Hartzell, President of G. Hartzell & Son, stated “We are excited and flattered about the acquisition of Hartzell by DenMat. We look forward to continuing our 79-year tradition of producing top-quality instruments, and with the addition of DenMat's sophisticated sales and marketing abilities, we will be able to better serve our customers on a more local, timely, and efficient basis.”

DenMat plans to keep most Hartzell operations in the Concord facility for the foreseeable future, with only select functions transferring to DenMat’s new 100,000 square foot world headquarters on the Central Coast of California in Lompoc.

About DenMat: Since 1974, DenMat has been a leader in high-quality dental products for dental professionals in more than 60 countries around the world. DenMat makes and assembles most of its products at its world headquarters on the Central Coast of California. DenMat offers three main product categories: Consumables, Small Equipment, and a full-service Dental Laboratory. DenMat’s consumables include the brands known and trusted: Geristore®, Core Paste®, Tenure®, Ultra-Bond®, Infinity®, Splash®, Precision®, Perfectemp®, Atridox® and LumiBrite®. DenMat’s small equipment includes a broad suite of products, including NVTM, SL3TM, and SOLTM soft-tissue diode lasers, Rotadent® power toothbrush, PeriOptixTM magnification loupes and lights, FlashliteTM (Magna and 1401) curing lights, and Velscope® Vx—the world’s top choice for oral lesion screening. DenMat is the home of the world’s #1 patient-requested thin veneer, Lumineers®. Now better than ever and backed by Thinnovation®: DenMat’s fresh multi-disciplinary approach to anterior esthetics using the latest generation of Lumineers. DenMat now crafts Lumineers by using advanced digital scanning, proprietary design software, 3-D printing—all hand-finished by skilled lab artisans in California. DenMat also features Snap-On Smile®, the ultimate provisional appliance. For more information, visit or call 1-800-4DENMAT (1-800- 433-6628).

About G. Hartzell & Son: G. Hartzell & Son (“Hartzell”) is a family-owned manufacturer of dental and surgical instruments, founded by George F. and George O. Hartzell in 1935. Unlike most instrument companies, Hartzell manufactures most of its own instruments. Approximately 85% of its instruments are manufactured in its factory located in the East Bay area of San Francisco, with the balance of production from Germany. Over the years, Hartzell has maintained the highest standards of manufacturing excellence, through its policy of controlled- growth and continuous research and development. The company developed innovations such as the lightest- weight stainless steel handles available for curettes and scalers, as well as cone socket instruments (removable tips) that provide for an extremely cost effective line of scalers, curettes, and periotomes. Hartzell uses only the highest-quality components and manufacturing methods backed by a rigorous quality control program. These methods have led to Hartzell’s recognition for superior quality by industry leaders throughout the world.

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