Saturday, July 2, 2011

Nickelodeon to Use Twitter to Tweet a SpongeBob Show

While I've never been a big fan of SpongeBob personally, you've got to give the guy credit for longevity.  I mean, cartoons on today's networks come & go pretty quickly but the little yellow guy has been around since 1999.  In today's environment, when you want to evolve & improve you've got to look to new ways to do it.  That used to mean expanding into toy & lunchbox sales.  Now, it means evolving into social media.
To that end, Nickelodeon has announced development of a SpongeBob storyline that is designed to unfold through several images & tweets over at least 4 days.
According to FoxNews:  The tweeted storyline, "The Ice Race Cometh: A Twitter-Tale," will begin next Tuesday and will conclude on Friday, July 15 -- leading into the new "SpongeBob" episode, "Frozen Face Off," airing 8 p.m. that night.

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This is the first time that a TV show will use Twitter as part of its storyline.  While I won't be following the tweets... I do think this is an interesting use of social media!

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