Thursday, May 19, 2011

DentalEZ® Group to Introduce Identafi® Technology at California Dental Association 2011 Spring Scientific Session


I'm a big believer in oral cancer screening.  By examining and finding cancer at its earliest stages, it allows us to give the patient the best chance to beat this disease.  Early on in the development cycle of the Identafi device (way before it was part of DentalEZ) I was tinkering with the device.  Cancer screening is something that every doctor and hygienist should be doing.  Now with the market seeing multiple devices (Dentlight DOE, LED Dental Velscope Vx) and the Identafi, doctors have more choices in reliable devices than at any time in history.


I'mDentalEZ’s First Step in the Evolution Toward More Clinical Product Offerings

Malvern, PA (May 12th, 2011) – DentalEZ® Group, a supplier of innovative products and services for dental health professionals worldwide, will unveil its recent purchase of Identafi®, an oral cancer screening device used for the detection of oral mucosal abnormalities, at this year’s California Dental Association 2011 Spring Scientific Session.  Identafi will be on display in the exhibit hall at DentalEZ Group Booth #1160 from Thursday, May 12th to Saturday, May 14th.

Now marketed under the StarDental® brand, Identafi detects biochemical and morphological changes in the cells of the mouth, throat, tongue, and tonsils that may potentially lead to oral cancer.  The small, cordless, handheld device uses a three-wavelength optical illumination and visualization system that allows dental professionals to identify oral mucosal abnormalities that may not be visible to the naked eye.

Identafi is intended for use by dentists, hygienists, and oral surgeons.  The handheld device uses white, patented 405nm violet, and green-amber wavelengths of light to monitor biochemical changes with fluorescence, while morphological changes are monitored with reflectance.  The combined system of fluorescence and reflectance uses the body’s natural tissue properties as an adjunctive tool for oral mucosal examination.

The combination of all three multi-spectral wavelengths can provide the clinician with more visual information, improved results over direct visual exam alone, and increased confidence for recommending subsequent biopsies.

Using Identafi in the highly concentrated “White Light” mode, the dental professional can first perform a conventional tissue examination of the entire oral cavity.  The dental professional then switches to the patented 405-nanometer “Fluorescent Violet Light” to help identify any areas of abnormal tissue growth.

The violet light enhances normal tissue’s natural fluorescence; however, suspicious tissue will appear dark in color due to its loss of fluorescence.  When suspect abnormalities are present, the instrument is switched to the unique “Green-Amber Reflectance Light,” which enhances normal tissue’s reflectance properties so the clinician may directly observe the difference between normal and abnormal tissue’s vasculature.  Studies indicate that abnormal tissue has a diffuse vasculature, whereas normal tissue vasculature is clearly defined.*

Additional features and benefits of the Identafi oral screening device include:

  • Patented 405nm violet wavelength offers optimal differentiation of suspicious lesions
  • Small, compact size coupled with an angled examination mirror allows easy inspection of hard-to-reach areas
  • Space-saving design fits any treatment room
  • No need for messy, bad-tasting dyes/solutions
  • Enhances perception of the dental practice as the “highest standard of care”
  • Dental reimbursement code can provide ROI for itself in as few as 8 weeks

“DentalEZ will offer a number of continuing education courses, educational seminars, and online resources geared toward educating dental professionals on the specific use of the Identafi technology and oral cancer in general, which is so important to the successful application of this product,” remarked Rick Gross, Senior Product Manager.  “Because the signs and symptoms of oral cancer often cannot be seen by the naked eye, Identafi technology enables dental professionals on the front line of oral cancer detection to do just that – identify changes in the mouth that may be a sign of something more serious.”


Identafi will be sold by DentalEZ Group’s national organization of trained sales representatives through its existing distributor network.


For more information about Identafi, please call 866-DTE-INFO, or visit


*Documents available upon request.


About DentalEZ® Group

DentalEZ® Group is committed to advancing the practice of dentistry through innovative products and services.  Encompassing six distinct product brands — StarDental®, DentalEZ®, CustomAir®, RAMVAC®,NevinLabs, and Columbia Dentoform® — DentalEZ® Group manufactures everything in the operatory, from handpieces to chairs to vacuum systems to dental simulation models, creating a complete line of products to elevate the health, comfort, and efficiency of the dental operatory.  For more information, please visit

1 comment:

  1. This new technology sounds really promising. I really applaud the hard efforts of all the dentists who helped make it possible.
    I can't wait until this technology becomes mainstream and spreads throughout the country, until it gets to my own personal dentist,