Thursday, January 20, 2011

eCommerce Comes to Starbucks... in the Form of Your SmartPhone

You gotta love Starbucks... I know I sure do. They have managed to become the McDonalds of the premium coffee shop world. And by that, I mean it as a compliment. I know that no matter where I am, my favorite coffee request will taste exactly the same as it does back home.
They've also managed to create an environment where most don't mind paying a premium. Heck, Dave Ramsey even refers to the place as "Five bucks"... and with good reason.
So, as the economy rebounds and Starbucks begins to grow and expand again, it figures that they would create a way to make it even more convenient to pay than ever before. Enter the Starbucks app. Basically it is a downloadable app for the iPhone and the Blackberry that allows you to pay directly from your phone. We're going to see more and more of this in the future. Remember when you used to carry photos in your wallet? Now we all use our phones for that right? The same thing is going to hap pen with payments. The SmartPhone is about to become the wallet of the future when it comes to payments.
Here are all the details:

No comments:

Post a Comment