Tuesday, December 28, 2010

Third-Generation Kindle Now the Bestselling Product of All Time on Amazon Worldwide

I'm a Kindle user and lover.  Despite the fact of my iPad ownership, I still do a ton of reading on my Kindle when I travel, and I prefer to use the Kindle app on my iPad so that I can keep all of my book purchases in one place.  I've got to give Amazon credit, they've done a great job of making their ebooks available across a wide variety of platforms.  Because of Amazon's embracing of all these new technologies, they've managed to keep the Kindle front and center in their sales.  I mean, I'm a first generation Kindle user and I'm still routinely using the device.  That should say something about its staying power.
Well, it turns out that lots of other folks like the Kindle as much as I  do.  It seems the newest edition of the device (third generation) is now the bestselling product of all time on Amazon.  Here is the press release:
In just five months, new Kindle replaces 'Harry Potter and the Deathly Hallows' as best-selling product in Amazon's history

SEATTLE--(BUSINESS WIRE)--(NASDAQ: AMZN)-Amazon.com today announced that the third-generation Kindle is now the bestselling product in Amazon's history, eclipsing "Harry Potter and the Deathly Hallows (Book 7)." The company also announced that on its peak day, Nov. 29, customers ordered more than 13.7 million items worldwide across all product categories, which is a record-breaking 158 items per second.

"We're grateful to the millions of customers who have made the all-new Kindle the bestselling product in the history of Amazon -- surpassing Harry Potter 7," said Jeff Bezos, Amazon.com founder and CEO. "We're seeing that many of the people who are buying Kindles also own an LCD tablet. Customers report using their LCD tablets for games, movies, and web browsing and their Kindles for reading sessions. They report preferring Kindle for reading because it weighs less, eliminates battery anxiety with its month-long battery life, and has the advanced paper-like Pearl e-ink display that reduces eye-strain, doesn't interfere with sleep patterns at bedtime, and works outside in direct sunlight, an important consideration especially for vacation reading. Kindle's $139 price point is a key factor -- it's low enough that people don't have to choose."

Amazon Worldwide 2010 Holiday Facts (includes www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, and www.amazon.it)

On Christmas Day, more people turned on new Kindles for the first time, downloaded more Kindle Buy Once, Read Everywhere apps, and purchased more Kindle books than on any other day in history.
On the peak day this season, Amazon's worldwide fulfillment network shipped over 9 million units across all product categories.
Amazon shipped to 178 countries.
One of Amazon's most remote shipments contained the "Tinker Bell and the Great Fairy Rescue," "Toy Story" DVDs, "Chicken Soup for the Dog Lover's Soul," NHL 11, Halo Reach and Call of Duty: Black Ops and was delivered to the hamlet of Grise Fiord, north of the Arctic Circle in Canada.
Amazon shipped over 350,000 units to APO/FPO addresses.

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