Thursday, November 4, 2010

CAO Group Introduces SheerWhite!™ Teeth Whitening Films

I got a chance to see this product at the ADA meeting in Orlando last month. CAO is a company that has been making dental products for a while now, but they've been making them for other companies. Now the company has decided to enter the market directly.

Based on the Company’s Revolutionary SheerFilm™ Technology, Sheer White! is
Simple to Apply, Easy to Wear, and Delivers Fast Results

West Jordan, UT (November 1, 2010) – The CAO Group, Inc. (CAO), a worldwide provider of innovative dental devices and materials, is introducing the first member of its revolutionary Sheer Film™ family of products, Sheer White!™ teeth whitening films. Consisting of thin, flexible films plus 20% carbamide peroxide gel, SheerWhite! is easily applied, molds to teeth, stays where placed, and whitens teeth fast. SheerWhite! sets a new standard for take home whitening through professionals.

New SheerWhite! teeth whitening films employ the most advanced delivery system available today. Using CAO’s innovative and proprietary thin, flexible Sheer Film material, SheerWhite! teeth whitening films are easily molded to individual tooth shape and cover from approximately first molar to first molar. The Sheer Film material molds tightly to the teeth, ensuring complete contact of Sheer White!’s whitening gel to enamel and effectively preventing washout or leakage down the patient’s throat.

Moreover, SheerWhite! teeth whitening films are very comfortable and discreet. Unlike whitening trays or old-style “strips,” patients are able to speak clearly, so Sheer White! teeth whitening films can be worn anytime – at work or even overnight.

SheerWhite! is the new and better alternative to traditional whitening products such as tray delivery or strip products. SheerWhite! is also the perfect complement to in-office whitening, as patients usually must finish treatment at home. With SheerWhite!, there is no tray to fabricate, no lab costs, and whitening can begin immediately.

Sheer White! is the first CAO product featuring the company’s revolutionary SheerFilm™ material. Over the next several months, CAO will utilize its SheerFilm™ material to effectively deliver medicaments for desensitizing and fluoride, and more.

SheerWhite! teeth whitening films are distributed exclusively through Henry Schein Dental to the dental profession.

The Sheer White! Introductory Kit contains six (6) Patient Treatment Kits; the Sheer White! Bulk Kit contains 24 Patient Treatment Kits. Each Patient Treatment Kit provides a complete five-day whitening regime. SheerWhite! has an 18-month shelf life.

For more information on Sheer White!, please call 877-236-4408, or log onto

About The CAO Group, Inc.

The CAO Group, Inc. (CAO), under the direction of Densen Cao, PhD, is headquartered in West Jordan, Utah, with FDA registered and EN 13485 certified manufacturing facilities in West Jordan, Utah and Beijing, China. CAO is one of the world-leading companies focused on understanding and optimizing the use and application of light and biomaterials in dental care applications. Driven by innovative technologies, CAO has been granted or filed more than 150 patents in these high-technology areas, and is recognized as the product development leader in dental materials and devices, especially in LED curing lights and soft tissue surgical lasers. CAO’s mission in dentistry is to make applications of dental materials and devices Easier. Faster. Better™.

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