Friday, December 4, 2009

AT&T and Verizon Drop Lawsuits Against Each Other - Let the Ads Begin

A couple of weeks ago I wrote that Verizon was running ads that stated "there's a map for that" which outlined how much more coverage the company has than competitor AT&T. Obviously that didn't set well with the iPhone king and they quickly filed suit against Verizon to stop the ads from airing or being printed, etc.

Not to be outdone, Verizon than fired off a lawsuit against AT&T. The Verizon ad was clearly a shot at the iPhone and the fact that it's only available from AT&T. Verizon who, of course, touts it's coverage in most of it's commercials and print ads is trying to sway customers with the "we have a better network" instead of "we have a better phone".

So now the "there's a map for that" advertising campaign will commence. I'm curious to see if it really has an impact. I'd love to hear your opinions on this little spat.

The article from PC World with all the specifics, is here.

1 comment:

  1. I have had an iPhone for about 18 months, and traveled extensively within the US during that time. Never had a problem. I really despise this kind of advertising - its too much like the mud-slinging we see in political campaigns. We're starting to see the same thing in our industry between 3M and Ivoclar with regards to Lava and e.Max, and it isn't becoming for either company...