Tuesday, September 8, 2009

VIOlight® Toothbrush Sanitizer Clinically Proven to Virtually Eliminate Swine Flu Virus

Yonkers, New York (September 4, 2009) – VIOlight Inc., the leader in ultraviolet light toothbrush sanitizers, today announced that an independent laboratory test conducted by MICROBIOTEST, an industry leader in antimicrobial efficacy testing, has proven the VIOlight toothbrush sanitizer to be effective in the virtual elimination of swine flu virus from toothbrush bristles.

The complete report, entitled “Virucidal Efficacy Evaluation of VIOlight Ultraviolet Sanitization Device using Swine Influenza Virus (H1N1),” is available for download by logging onto www.VIOlightProfessional.com.

The report identifies VIOlight’s ultraviolet germicidal light as the “active ingredient,” or defense, in killing an impressive 99.999% of the swine flu virus. The swine flu virus application consisted of 0.2mL of a stock virus of the flu spiked onto the toothbrush bristles. After a mere 6 minutes of submersion in the VIOlight device, the toothbrush(es) were practically free of the virus.

“In addition to the current swine flu epidemic, knowing the many virus strains that are present in virtually all households, educational facilities, and public forums that we all frequent, and the increasing evidence of disease that is transmitted through the mouth, we must look at ways to reduce the opportunity for these viruses to enter our bodies via our toothbrushes,” explained Joel Pinsky, President of VIOlight Inc.

Independent laboratory testing of the VIOlight toothbrush sanitizer is VIOlight’s latest step in its continuing effort to help educate dental professionals and the public about the importance of toothbrush sanitation.

“VIOlight is here to help dental professionals protect their patients from the spread of swine flu and the many other harmful germs that contaminate our toothbrushes on a regular basis,” continued Pinsky. “We have a convenient Dental Professional Distribution Program in place that offers a retail option for those dentists who prefer to stock and dispense product within the practice, and a referral program for those who would rather have the commerce handled by VIOlight Inc.”

For a limited time, qualified dental professionals will receive a free VIO 200 travel toothbrush sanitizer just for inquiring about the distribution program. For more information about the VIOlight toothbrush sanitizer or to download a detailed report of the MICROBIOTEST results, please call 1-877-339-1361 or visit www.violightprofessional.com.


MICROBIOTEST conducts every aspect of antimicrobial efficacy testing. Whether research and development to facilitate product development or GLP testing for final Agency submission is required, the professional microbiology staff of MICROBIOTEST is prepared, providing vital services to meet all objectives. For more information, log onto www.microbiotest.com.

About the VIOlight Toothbrush Sanitizer

The VIOlight is an easy-to-use, compact toothbrush holder that requires only the push of a button to operate. A toothbrush (or toothbrushes, depending on the model) is inserted into the VIOlight canister after use; the button is pressed, and the unit projects UV-C light onto the toothbrush head, bristles, and handle for 10 minutes. The unit is designed so that the UV-C rays are concentrated and focused downward onto the bristles, allowing minimal light to escape the unit and therefore preventing exposure to UV light when in use. A study conducted by an independent microbiological laboratory, as well as another conducted at the New York University College of Dentistry, revealed that after ten minutes of exposure to the UV-C light, 99% of all pathogens are destroyed, and the toothbrush(es) is sanitized, germ-free, and ready to use again.

About VIOlight Inc.

VIOlight Inc., based in Yonkers, New York, offers dental professionals and consumers the VIOlight Toothbrush Sanitizer & Storage System, a revolutionary product utilizing an ultraviolet (UV) bulb to eliminate germs and bacteria in toothbrushes. Laboratory tests show the technology eliminates up to 99.9% of toothbrush germs, safeguarding the whole family from harmful bacteria and cross-contamination. The sleek, unobtrusive Philippe Starck design is a welcome addition to anyone's bathroom. VIOlight was one of Dentistry Today’s Top 100 Products in 2006, a Gold Winner of BusinessWeek's Industrial Design Excellence Award in 2005, was listed as one of Time Magazine's "Coolest Inventions of the Year" in 2004, and has been featured on television programs ranging from CNN to The Ellen DeGeneres Show. Additional information may be found at

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