Sunday, September 6, 2009

Crest Responds to Pro-Health Mouthwash Post

Kudos to Proctor & Gamble! After reading my earlier post on Crest Pro-Health, I was contacted by the company and given more information concerning the product. As with any situation, there are always 2 sides to every story and I'm glad to be able to provide the Crest side of the situation. Here is the unedited version of what I received from my source:

  • Although 99.9% of people who have purchased Crest Pro-Health Rinse have not reported concerns about tooth discoloration to us, we take all concerns seriously and want to hear from our consumers.
    We encourage people with questions visit our Web site at, contact us online via, or call consumer relations at 1.800.285.9139.
  • Crest Pro-Health’s active ingredient, CPC (Cetylpyridinium chloride), delivers effective plaque and gingivitis protection without the burn alcohol.
  • Plaque and gingivitis protection is an important part of optimal oral health.
  • CPC is approved as safe and effective by an FDA advisory panel. Our label meets FDA standards.
  • In some people, mouthwashes that effectively fight plaque and gingivitis can contribute to temporary, surface-level brown tooth discoloration.
  • This discoloration can be exaggerated by many other factors, such as existing tartar on teeth, tobacco use, some prescription medicines, and/or consumption of certain beverages like red wine, coffee and tea.
  • Or, this could actually even be one sign that the mouthwash is working: after it kills the bacteria in your mouth, the dead germs can collect on the tooth and appear brown.
  • Please be assured, this is not harmful and is not permanent. It can be removed and even prevented through options like brushing with a power toothbrush and whitening/tartar control toothpaste, flossing and visiting the dentist regularly.

1 comment:

  1. Hi i am a doctor, & recommended the Rinse, and have recently seen this phenom. The stain is pervasive and more retentive than coffee. I would not normally go through this trouble. This Rinse should be re-evaluated.

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