Wednesday, August 12, 2009

DENTATRUST Digital Dental Laboratory Up and Running in Charlotte, North Carolina

New Dental Lab Specializing in Digital Dentistry Founded by Well-Known
Industry Leaders Norbert Ulmer, MBA and Tom Nieting, CDT

Charlotte, NC (August 11, 2009) – Tom Nieting, CDT and Norbert Ulmer, MBA are pleased to announce that their new dental laboratory, DENTATRUST LLC, a dental laboratory specializing in digital dentistry, is up and running in Charlotte, North Carolina.

Founded by dental laboratory industry leaders Nieting and Ulmer, DENTATRUST focuses on digital dentistry and is by far the most experienced dental laboratory in utilizing CEREC 3D, inLab, and CEREC Connect technology.

Currently, DENTATRUST has a growing team of dental technician personnel, numerous professional collaborators, and a rigorous agenda of ongoing education and training for fellow dental professionals interested in maximizing their knowledge and practice of digital dentistry.

DENTATRUST offers many services for patients and dental professionals, such as treatment planning, digital design, and consulting services for dental professionals.

"As the most experienced and leading CEREC laboratory worldwide, we particularly welcome and enjoy working with CEREC dentists as we share not only the same technology platform but also the same philosophy." commented Nieting.

DENTATRUST is currently partnering with the following industry leaders: Fully Integrated Practice (FIP), Ivoclar Vivadent, Patterson Dental, Sirona Dental Systems, and Vident.

“In order for DENTATRUST to be the best in the dental laboratory field, we are teaming up with the best,” remarked Ulmer. “We are honored and thankful for the constructive relationships that we enjoy with our professional partners.”

In addition to superior dental restorations, DENTATRUST conducts ongoing research and instruction in the field of digital dentistry. Both Nieting and Ulmer conduct numerous lectures, training seminars, and study clubs throughout the year on topics such as digital impressions, Sirona software training, CEREC Connect, and CAD/CAM technology updates.

“DENTATRUST offers advice and guidance on the successful selection of a digital solution that fits individual professional CAD/CAM requirements,” remarked Ulmer. “We enjoy helping fellow dental professionals get started, grow, or simply help perfect the fabrication process and results.”

For more information about DENTATRUST products and services, log onto, or call toll-free: 1-866-363-9343.

About Tom Nieting, CDT

Tom Nieting started his career in 1972 as a dental technician trainee. Before founding DENTATRUST dental laboratory, he was Technical Marketing Manager for CAD/CAM Lab Applications at Sirona Dental Systems, LLC.

Prior to joining Sirona, Nieting was the General Manger of several successful large full-service dental laboratories located throughout the Midwest.

Through the years, Nieting advanced and focused his career on the management and marketing of dental laboratories. In 1997, he began to include the new evolving CAD/CAM systems. Nieting was the first Sirona inLab user, beta-tester, and trainer in North America.

He has been a speaker at countless dental meetings nationwide, and has contributed to and authored articles in various dental publications.

About Norbert Ulmer, MBA

Norbert Ulmer earned his Bachelor’s degree in International Marketing from the University of Cooperative Education in Ravensburg, Germany, and holds a Master’s degree in General Management from the Berlin School of Economics.

Ulmer started his career in the dental industry with KaVo over 15 years ago, and has since gained extensive marketing and management experience in various roles in Europe, Southeast Asia, China, and North America.

Prior to founding DENTATRUST, Ulmer was most recently employed at Sirona Dental Systems for over 9 years, where he developed Sirona’s laboratory activities. He has been instrumental in the development and introduction of Sirona inLab, infiniDent, and CEREC Connect.

Ulmer serves as a member of the ADA Standards Committee on Dental Products, Subcommittee on CAD/CAM Dentistry, and the Advisory Board of the Journal of Dental Technology (JDT).


DENTATRUST was founded by Tom Nieting, CDT and Norbert Ulmer, MBA in June 2008. DENTATRUST’s main focus is on digital dentistry and is by far the most experienced dental laboratory in CEREC 3D, inLab, and CEREC Connect technology. DENTATRUST is a partner and educator to dentists and laboratories alike, assisting dental professionals in increasing profitability and the clinical performance of digital dental restorations and services.

For more information about DENTATRUST products and services, please log onto


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