Wednesday, November 14, 2007

Ivoclar Vivadent Announces Investment in Sirona Dental Systems, Inc.

Ivoclar Vivadent AG announced today that it has made an investment in Sirona Dental Systems, Inc., one of the world's leading manufacturers of high-technology dental equipment. Sirona's CEREC System today is the world's only CAD/CAM system for chairside dentistry, and their inLab technology is a market leader with dental laboratories. Ivoclar Vivadent is the market leader in all ceramic metal free materials for esthetic dentistry and is a material partner for Sirona's CEREC System and inLab Technology.

"This investment represents our commitment to the growth of CAD/CAM systems and our belief that this technology provides benefits to the dental industry, the dental profession and to the patient", said Robert A. Ganley, Chief Executive Officer of Ivoclar Vivadent AG. "Sirona has been a very valuable partner with Ivoclar Vivadent and we look forward to building the growth of CAD/CAM together in the future." CAD/CAM dentistry represents one of the fastest growing sectors of dentistry with expectations for continued rapid growth.

"We have had a long lasting relationship with Ivoclar Vivadent and we are very excited about this investment and our mutual success in the future. This year we are celebrating our 20 year anniversary of CEREC and this investment is further evidence of our established success and growth potential", said Jost Fischer, Chairman, President and Chief Executive Officer of Sirona Dental Systems, Inc.

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