Thursday, August 3, 2017

Ivoclar Vivadent Responds to Dentsply Sirona on Being Left Out of Dentsply Sirona World 2017

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The business of dentistry can be a funny thing.  Often times, companies can work together for years with mutual benefits and then one little thing can upset whole dynamic.  Such is the situation now between Ivoclar Vivadent and Dentsply Sirona.  For years Ivoclar has been a partner in the CEREC product line by making blocks for the device.  Recently, the company came out with a mill that can allow a doctor to create in-house restorations.  For obvious reasons, the makers of CEREC saw this as competition and suddenly not all was well with the relationship.
 
Ivoclar Vivadent has released the following announcement:
 
Dear CEREC® Business Partner,

On June 16, Dentsply Sirona notified us that after eleven years we were no longer welcome to participate in Dentsply Sirona World 2017 because of the introduction of our PrograMill One chairside milling machine.

Despite this development, we would like to assure you that we remain committed to supporting you and all CEREC® doctors with the kind of industry-leading products and support you have grown to expect from Ivoclar Vivadent. We are introducing the Programat® CS4 combination furnace as well as IPS e.max® ZirCAD, the only zirconia esthetic and strong enough to be part of the IPS e.max family. In addition, we will continue to support CEREC owners with world-class education, symposium events, open houses, as well as continued support for training centers in North America.

In closing, Ivoclar Vivadent would like to thank you for helping to make IPS e.max the number one CAD/CAM material in the world! We appreciate the trust you have put in us and look forward to working with you for your continued success.

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