Wednesday, October 12, 2016

YouTube Beats Network TV in Presidential Debate Viewer Numbers



In this ever evolving tech world in which we live, the data of numbers rarely lies.  In the past few years we've seen more and more people move away from TV schedules and more to on demand viewing.  Even news isn't immune to this practice.

It seems that for the Sunday night presidential debate, substantially more viewers chose to watch on YouTube than on the live network broadcast.  63 million people watched on television as opposed to 124 million views on YouTube.

Of course, you have to be careful with your analysis of the numbers as YouTube is available globally while the US network broadcast is not.

Still it's pretty impressive to me.  Personally I cannot remember the last time (other than a sporting event) that I actually tuned into a TV show at the exact time it began.  It's just too easy to do otherwise with all the choices available...

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