Thursday, February 25, 2016

Maxcem Elite ChromaTM Makes Debut at 151st Chicago Midwinter Meeting





Chroma Color ChallengeTM offers dentists the chance to see its Color Cleanup Indicator in action.
February 24, 2016. The 151st Chicago Midwinter Meeting — held at McCormick Place West, Feb. 25-27 — is primed to, once again, be a platform to showcase the latest innovations in dental technology and materials. This year, Kerr Restoratives’ Maxcem Elite Chroma will be among the new and noteworthy.
Dental professionals attending the meeting are invited to take the Chroma Color Challenge at the Kerr Booth (#1600) and see for themselves just how Maxcem Elite Chroma takes the guesswork out of cleanup with its Color Cleanup Indicator. Its pink color fades at the gel state, letting the dentist know the optimal time to cleanup excess cement. Maxcem Elite Chroma is the first Self-Etch/Self-Adhesive resin to offer such a feature, making it the smartest cement available on the market today.
“Events like the Chicago Midwinter Meeting provide a wonderful opportunity to connect with dentists and answer questions they have about Maxcem Elite Chroma and other Kerr products,” said Phil Prentice, Vice President, North America Marketing, Kerr Restoratives. “There is nothing else quite like Maxcem Elite Chroma on the market, so we are using the Chroma Color Challenge to help people see that this isn’t just hype, but a real improvement that can save time and stress in their practice.”
Maxcem Elite Chroma is compatible with all indirect restorations, offering best-in- class adhesion when compared to other leading self-adhesive cements. It also offers One-PeelTM cleanup, an automix delivery system and easy no refrigeration storage.
To learn more about Maxcem Elite Chroma or to bring the Chroma Color Challenge to your office, visit kerrdental.com/challenge or call us today at 877-685-1484. 

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