Wednesday, July 11, 2012

Sesame Launches Website Evaluation Tool

A website is the cornerstone of a practice’s online visibility, and serves as the engine driving new patient acquisition for each practice. In order to be effective, the website must be designed around what appeals to the patient demographic each office is trying to attract. Sesame Communications, in partnership with Resolution Research, conducted a national study that found which factors in a dental website make the difference between a new patient call and missed opportunity. Sesame has developed an interactive tool that allows an office to examine how their website rates on each of these research-proven factors. Each evaluation consists of a series of brief survey questions, and the party surveyed will be emailed a customized report showing them how their website scored, along with specific recommendations for improvement.Sesame is very excited to make this tool available to dental professionals. Check out the tool here: http://www.sesamecommunications.com/web_eval/

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