Wednesday, December 14, 2011

Gendex Adds to Their "Experience Gendex" Campaign at this Year's Greater New York Dental Meeting... By Bringing a Flash Mob to the Show Floor


I go to a lot of dental trade shows every year.  It's the nature of what I do.  As a matter of fact, on the rare occasion that I actually miss a show, I usually get phone calls and emails wanting to know what is wrong.  People usually figure I'm either under the weather or, perhaps, there has been some family type of emergency that is keeping me home.  It's funny that today's post deals with the Greater New York Dental Meeting, because this year was the first year in a while that I wasn't at that particular meeting.

Since I'm at a lot of meetings, I can safely say, that it is easy for them to sort of blur together... especially on the exhibit floor where the booths are transported from show to show.  Since the same booths are usually used at every major show during a "typical" show season, it is strange how similar the exhibits can look from show to show.

However, there are always one or two things that happen at a show that help to make that location and that particular year unique.  At the ADA this year, there was The Pride Tech Fair (which I was a part of) that gave CE in an "open" concept classroom right on the exhibit floor.  People could be seen walking by while a lecture was being given and many would stop and stay for the entire thing.

The Glove Club is famous for having celebrities come to their booth and give away autographs.  The folks at Guru patient education sometimes have their mascot "Brusher Bailey" there as a costumed character for photos.

Well, imagine the shock and awe that happened at this year's Greater New York meeting when the gang at Gendex unleashed a full fledged Flash Mob outside the Experience Gendex bus.  The marketing minds at Gendex came up with the concept of a touring showroom built into a bus and it's been making a trek across the US and Canada since August.  It not only goes to dental shows, but also makes stops at dealers and dental offices across North America.  Sometimes, like at the ADA & the GNY they actually bring the bus into the exhibit hall and park it on the show floor for tours.

This year, to spice things up, and to stick with the theme of "Experience Gendex" the company created a real Flash Mob that surprised and delighted the dentists that got a chance to see it.

Fortunately for you, attendance was not required to see the goings on, as Team Gendex also was able to record the event with a few well placed video cameras.  Enjoy!

I really think this is a great way to put some life into a dental meeting.  No one expected anything like this and as you 'll see in the video, people really got a kick out of it.  Way to go Gendex!

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