Friday, October 22, 2010

Sirona’s CEREC® CAD/CAM and CEREC® AC CAD/CAM Systems Both Honored with Prestigious Pride Institute “Best of Class” Technology Awards

As a member of the Pride Institue Panel that chose the 2010 "Best of Class" Technology Award Winners, I can say that it wasn't an easy job. There are a lot of great companies in the dental market that make some amazing products. Any time you start to narrow things down and actually declare a winner in a category, it can become challenging. Trust me when I say that the discussions of the panel weren't always relaxed and easy going. However, I've got to say that I think we came up with a definite list of companies and products that truly are "Best of Class" for 2010. One of those companies is Sirona and they were so pleased to be chosen they put out the following press release. I've got to admit, I'm flattered they felt so honored.

Charlotte, NC (October 19, 2010) – Sirona Dental Systems, LLC (Nasdaq: SIRO), the company that pioneered digital dentistry 25 years ago and the world’s leading producer of dental CAD/CAM systems, was recently honored by the Pride Institute with two prestigious “Best of Class” awards for its CEREC® CAD/CAM system and CEREC® AC CAD/CAM system, powered by Sirona’s patented Bluecam technology.
A panel of dental technology experts organized by the Pride Institute placed both Sirona’s CEREC and CEREC AC technologies on the list of winners for its best “Diagnostic” technologies category. Specifically, the Pride Institute panel of clinicians concluded that Sirona’s CEREC CAD/CAM restoration system trumps all others for superior CAD/CAM restorations. Additionally, Sirona’s CEREC AC acquisition center has been granted the “Best of Class” award in Pride’s Diagnostic category for outstanding digital impressions.
For 25 years, CEREC milling units have allowed dental professionals to create superior dental restorations with textbook speed and precision. CEREC systems are available with the widest range of materials and indications, and users are continually provided software updates as the technology evolves. Moreover, the CEREC AC CAD/CAM system is differentiated by Sirona’s patented Bluecam handheld acquisition camera, which uses a highly visible blue LED (light-emitting diode) to capture extremely precise digital impressions.
“We are pleased that Pride’s panel of leading dental technology experts has recognized Sirona as the leading innovator and manufacturer of chairside dental CAD/CAM and digital impressions,” remarked Roddy MacLeod, Vice President of CAD/CAM for Sirona. “We recently celebrated 25 years of CAD/CAM excellence, and our top goal over the past 25 years has been to provide accessible CAD/CAM for everyone. We’re extremely satisfied that in addition to making CAD/CAM a reality for an increasing number of dentists, our CEREC systems are recognized as outstanding for superior chairside restorations and best-in-class digital impressions.”
The 13 winning companies and their products were chosen through an unbiased, rigorous assessment selection process in conjunction with a distinguished panel of known technology experts. Selected by majority vote, the Institute’s Best of Class products represent those that are outstanding within their specific categories. The winning technologies are divided into four categories: Foundational, Diagnostic, Therapeutic, and Emerging.
The Pride Institute Best of Class Technology awards were launched in 2009 as a new concept to provide an unbiased, non-profit assessment of available technologies in the dental arena. Winners of the award are invited to participate in a Tech Expo event that is showcased at the American Dental Association’s annual meeting. Moreover, the reputability of this award has already garnered the attention of numerous journals that highlight and feature the winning technologies in several leading dental publications, including Dental Products Report, Dentistry Today, and Dental Economics, among others.
The prestigious Pride Institute is a leading dental practice management research and consulting company that has built a large and dedicated following of dental professionals in its 36-year history.
For more information about any of Sirona’s CAD/CAM and digital impression solutions, call your local Patterson branch, 800-873-7683, or visit www.sirona.com.
About Sirona
Sirona, the dental technology leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures, and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC); digital intraoral, panoramic, and 3D imaging systems; dental treatment centers; and handpieces. Visit http://www.sirona.com for more information about Sirona and its products.

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