Tuesday, June 22, 2010

Amazon Drops the Price of the Kindle


Way back when, Jeff Beezos and Amazon hit the market with the idea of an electronic book. The idea had been tried before, but when Amazon came at it with their huge library available, suddenly the idea was viable... really viable.

The Kindle pretty much set the e-book reader world on fire and it sold like the proverbial hot cakes. For a while they were even sold out. The process repeated itself again when version II came out.

Of course now we have the Barnes & Noble Nook and the iPad as well as the Sony Reader. Competition is an amazing thing. Really amazing in that now Amazon has lowered the price of the Kindle. Here is the press release:

SEATTLE, Jun 21, 2010 (BUSINESS WIRE) --Amazon.com, Inc. (NASDAQ:AMZN) today announced that Amazon Kindle, the best e-reader on the market (see this recent press release from the world's leading consumer reporting organization--http://pressroom.consumerreports.org/pressroom/2010/06/amazons-kindle-tops-cr-ebook-reader-ratings.html), is now only $189, down from $259. Kindle is the 3G wireless portable reader that allows you to think of a book and be reading in 60 seconds, from wherever you happen to be. Easy to read even in bright sunlight, the 10.2 ounce Kindle is light enough for one-handed reading. Even though it's a 3G wireless device, Kindle has no monthly fees or annual contracts. The Kindle Store includes over 600,000 books and the largest selection of the most popular books people want to read, including 109 of 112 New York Times Bestsellers and New Releases from $9.99. In addition, over 1.8 million free, out-of-copyright, pre-1923 books are available to read on Kindle. Since its release, Kindle has been the #1 bestselling product across the millions of items sold on Amazon. Kindle is in stock and available for immediate shipment at the new lower price of $189. Learn more at http://www.amazon.com/kindle.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

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