Wednesday, March 10, 2010

DoctorBase Promotes Your Practice and Allows for Patient Reviews


As the Internet continues to evolve, more and more people are turning to their computers to find everything they need. This includes health care. In the not too distant future, Google will overtake any type of phone book in usage (and in some areas, it already has).

As the Technology Editor of Dental Products Report, I get to see some cutting edge things. However most of them deal with treating patients and not how to get more patients to treat. Of course, every once in a while one of these better mousetraps in increasing your practice profile comes along.

Since the fall of 2009 I've been using a service called DoctorBase that provides an incredibly unique and powerful service. The company creates a web page about the doctor and the practice that provides pertinent information and me and my practice. It's not meant to replace a practice's web page, but to work with it and as a conduit to it. DoctorBase also provides a way for patient's and colleagues to make comments about your practice so that others searching for you can see what other patients and peers think.

In addition, DoctorBase can also increase the Google ranking of the doctor in Internet searches thus making your practice easier to find and contact. I've been very pleased with the results so far.

Now DoctorBase is about to bring another component to their service, automated Facebook word of mouth referrals. Here is the lowdown on how this new service will work... direct from the good guys at DoctorBase:

Here's how Facebook works… A user posts a message to their profile. This post is then immediately distributed to all of the user's friends. Since the average Facebook user has 130 friends, this presents an opportunity for the user to make personal recommendations about products, services, and, of course, doctors! As a matter-of-fact, the average Facebook user recommends 4 businesses per month. And, since the recommendation is coming directly from a friend, it's trusted more than a random review on a review site and is 3 1/2 times more effective at creating an appointment request than a listing on Google.

Here's how DoctorBase works with Facebook… DoctorBase sends a survey to your patients encouraging them to let you know how you're doing by posting a review of you on DoctorBase. When the patient posts a review on DoctorBase while logged in to Facebook, the review is automatically distributed to all of your patient's friends. Considering again that 40% of Americans use Facebook, the average Facebook user has 130 friends, and estimating a response rate to the DoctorBase survey is a very conservative 10% - DoctorBase's automation of your word-of-mouth referrals through Facebook creates 5 genuine word-of-mouth referrals for every patient in your practice.

So how cool is that? It's just one more way you can keep your practice on the minds of prospective patients. For more info, contact DoctorBase. It's a digital world and your practice needs to be part of it! In my time dealing with the company I've found them to be professional and highly responsible to my needs. Changes and updates to my page and performed quickly and accurately. The best part is, it works in helping to promote your practice. This sevice is highly recommended.

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