Friday, September 19, 2008

JOBO AG launches photoGPS at photokina 2008

Ever wanted to use some type of GPS technology to tag your photos so that you know exactly where you were when you snapped the shutter? Me too. Now it looks like JOBO may be able to allow you to do exactly that. Check out this press release:

Gummersbach, Germany (September 17, 2008) – JOBO AG announces today the availability of the new JOBO photoGPS – a small and lightweight Global Positioning System (GPS) receiver that fits directly on any digital camera’s hot shoe, just as if it were a regular flash unit, without the need for extra cables. Through an innovative new capture and process technology, this affordable new device allows automatic geo-tagging by capturing raw GPS data and time which enables new and more efficient ways to organize, search, visualize, and share photo collections.

“In response to today’s mobile lifestyles, geo-tagging of photographs is becoming an increasingly
popular technology for today’s picture-taking consumers,” said Johannes Bockemuehl-Simon, JOBO’s CEO. “JOBO’s new photoGPS has been designed to be easy-to-use and extremely compact allowing it to be a travel-friendly accessory for people wanting to share the joy of their adventurous lifestyle with others. Other mostly organizer-based geo-tagging solutions can be both expensive and/or cumbersome. Our goal at JOBO was to automate this process, which we have accomplished with our breakthrough new photoGPS and capture and process technology enabling photographers to find specific images that they want to share within seconds.”

Each time a photographer’s digital camera takes a picture with the photoGPS attached to the camera’s hot shoe, JOBO’s photoGPS automatically captures raw GPS data too and stores this information in its own internal memory. When the photographer has finished taking photographs, they unload their photos onto their PC in their normal way and transfer the companion raw GPS data information onto the PC with the included JOBO photoGPS software. Matching times and locations is quick and easy, since the photos and raw GPS data were captured simultaneously.

Next, the JOBO photoGPS server (accessible via the Internet) provides historic GPS satellite
information corresponding to the times the raw GPS data was recorded. This is used by JOBO’s PC software to calculate the locations, reverse geocodes them, and geotags the photos with the resulting location information such as Country name, Region and District, City, Postal code, Street name, and nearby points of interest (POIs) such as tourist attractions, beaches, mountain peaks, museums, opera or theatre houses, concert halls, sport stadiums, parks, etc. In addition, Latitude, Longitude and Altitude are also available.

And the JOBO photoGPS consumes very little power. One capture just needs 18 Megajoule (MJ). It is the camera’s flash synchronization connection that instantly awakens photoGPS.

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