Friday, November 9, 2007

Lanmark Group Reaps Six 2007 MarCom Creative Awards


Eatontown, NJ – (November 9, 2007) – Lanmark Group, a full-service, business-to-business, advertising, marketing, and communications agency specializing in brand empowerment for the healthcare industry recently earned six coveted MarCom Creative Awards - an international competition for marketing and communication professionals.

Out of the 5,000 entries from throughout the United States and several foreign countries, Lanmark Group was honored with two Platinum, three Gold and one Honorable Mention.

One Platinum MarCom Award was presented to the agency for a brochure design prepared by Lanmark for Sirona Dental Systems’ CEREC dental CAD/CAM system. An additional Platinum MarCom Award was presented for a micro web site Lanmark developed for the launch of Milestone Scientific’s Single Tooth Anesthesia (STA™) System.

The prestigious Marcom Platinum Awards are presented to those entries judged to be the most outstanding entries in the competition. Only approximately 15% of the entries won this award. Platinum winners were recognized for their excellence in terms of quality, creativity, and resourcefulness.

Lanmark Group also received three Gold MarCom Awards. One Gold Award recognized a unique invitation created by the agency for Orapharma Inc.’s 2007 American Dental Association networking reception entitled, “Uncork the Excitement”. The winning invitation featured an actual wine cork, and requested the presence of invitees to attend Orapharma’s exclusive event which featured a wine-tasting.

The agency received another Gold MarCom Award for a recruitment brochure created and distributed on behalf of Darby Dental Supply entitled, “Keep Moving Forward by Joining Our Unique Team” The brochure explained the company’s corporate culture and targeted prospective employees, explaining the benefits of employment within the company.

An additional Gold Award was presented to Lanmark for a technical article developed with industry leading cosmetic dentist Dr. Joel Benk for Milestone Scientific that ran in the publication Contemporary Esthetics Entitled “The Dental Syringe: Past and Present: A Historical Perspective” the piece positioned Milestone as a break-through leader in dental syringe technology based on the benefits of its innovative Single Tooth Anesthesia (STA™) System.

The Gold Award is presented to those entries judged to exceed the high standards of the industry norm. Approximately 16% of the entries received this award.

Lanmark Group also received an Honorable Mention Certificate for a technical article created with nationally known dentist Larry Lopez for the DentalEZ® Group that ran in Contemporary Esthetics entitled “Handpieces Then and Now: A Historical Perspective...” By-lined by Larry Lopez, DDS, an esteemed leader in the dental industry, the feature article detailed the dental handpiece evolution from a historical perspective.

Honorable Mention certificates are granted to those entries that meet the expectations of the judges. Approximately 10% of entries were Honorable Mention winners.

“The full scope of our full service capabilities were honored this year”, remarked Howard Klein, Lanmark Group President. “Ours success depends on the daily integration and cooperation between our departments. We are very proud that so many examples of the strategic communications value we provide have been recognized by the MarCom Creative Awards.”

About the MarCom Creative Awards

The MarCom Creative Awards is an international competition for marketing and communication professionals involved in the concept, writing, and design of marketing and communication programs and print, visual, and audio materials.

Entries come from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, and freelancers.
Part of the Communicator Awards, the Mission of the MarCom Creative Awards is to honor excellence and recognize the creativity and hard work of marketing and communication professionals.


The judges for MarCom are experienced professionals who have handled projects similar to anything that is submitted. The judges are cognizant of what an entrant has to work with, and make their evaluations accordingly.

About Lanmark Group

Founded in 1977 and located in Eatontown, New Jersey, Lanmark Group is an award-winning, full-service advertising, marketing, and communications agency specializing in the healthcare fields. The company’s client roster includes Darby Dental Supply, DentalEZ Group, Johnson & Johnson Oral Health Products, OraPharma, Sirona Dental Systems, and Wm. Wrigley Jr. Company. Accolades include (but are not limited to) three 2007 JASPER awards, five 2006 MarCom Creative Awards, four 2006 Jasper Awards,. Lanmark also ranked 12th in NJBiz Magazine’s “Best Places to Work in New Jersey” survey in 2006. For more information, visit www.lanmarkgroup.com.

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